Episode Transcript
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Speaker 1 (00:04):
Eight thirty three thirteen ten WIBA and ask the experts
brought you buy Rock Realty online Rockowisconsin dot com. That's
r O c K Wisconsin dot com. Tellphone number for
Rockrealty six oh eight six seven three fifty four hundred.
That's six oh eight six seven three fifty four hundred.
Joining me in studio from Rock Realty, the one the
only Matt Heiman of Rock Realty.
Speaker 2 (00:26):
How you been good morning? You look you look like
you're surprised by something? Has that I've been? I've been good. Yeah,
I got surprised yesterday with rain. But than that, did
you got caught in that yesterday?
Speaker 1 (00:37):
Silly me? And I think silly a lot of us.
The forecast said that there was showers. Same kind of
deal is like I'm just driving and all of a sudden,
it just like like a tsunami.
Speaker 2 (00:46):
They just started pouring and I thought, what is this?
Like we're supposed to get this stuff.
Speaker 1 (00:51):
So we've got a great conversation this week. We're going
to talk about I choosing an agent from Rock Realty,
why you should do that to list your home, some
of the great benefits of.
Speaker 2 (00:59):
Work with Rock Realty.
Speaker 1 (01:00):
Before we get to that, though I didn't want to
ask you, let's talk a little bit about the history
of Rock Realty. I don't know that we've dug into
that much recently. I know in the past we've talked
about it. But let's talk a little bit about how
it started and some of the great benefits before we
get into for homeowners. I just want to ask you
a little bit about for the folks that work with
you at Rock Realty, your agents, there are some great
benefits to being to being part of Rock Realty. First off,
(01:23):
let's talk history.
Speaker 2 (01:24):
Yeah, yeah, absolutely. You know, we've been doing this probably
for what almost two years, I think, Yeah, something that
created it's quick. Yeah, and we give a lot of advice,
but yeah, we haven't really chatted much on, you know,
the history. So, yeah, we started the firm back in
two thousand and eight. And you know, my business partner, Michael,
is based out of Rock County, Jaansville, and for some reason,
(01:48):
no one had chosen Rock Realty. It seemed like a
nice simple name. Yeah all right, and so you know,
we thought, let's let's do this ourselves. We were working
with a small independent brokerage before that, and we started
it with no blueprint. And figured it out with mistakes
and figured it out with successes. And we hired our
(02:09):
first agents around the twenty twelve twenty thirteen timeframe. And
obviously the market was depressed back then, only up since right,
So now we have thirty six amazing agents and we
got two offices, one in Jamesville, one in Stain.
Speaker 1 (02:26):
What was the twenty twenty twenty twenty one What was
that like for real estate?
Speaker 2 (02:29):
By the way, that was interesting. I would say we
were we were blessed because we were one of the
first professions to be allowed out of the house. Yes,
so we had a lot of rules, you know, but
we managed and you know, so I think I think
I think that went well. Obviously there was this huge
demand after COVID that everybody wanted pools and they all
(02:54):
realized how small their houses were. So it worked out well,
was there.
Speaker 1 (02:58):
And one final thing on that too is I know
that those times kind of forced us to do a bunch.
I know here at the radio station, things were done differently.
Some of it stuck around is you know, there were
there were some advancements kind of kind of forced upon us,
but once they were they were like we kind of
like that same for for Rock Realty. Were there some
things that I think of, like digital and other things
that you guys do at Rock Realty that you know
(03:19):
what it may have it may have come out of
a rough time, but it actually works pretty darn well.
Speaker 2 (03:24):
Yeah. Yeah, I mean, we obviously integrated a lot of
online digital options and then also you know, meeting people
via video conference. We still do that now to where
we can have face to face conversations, but just not
to cross the table.
Speaker 1 (03:39):
Remember when I got like a team's meeting was weird.
Now it's just like every day. You got, like most
of us to a day. So let's talk about as
we talked some more with Matt Heyman of Rockrealty, the
website Rockawisconsin dot com. That's our o c K Wisconsin
dot com. They're teph number six O eight six seven
three fifty four hundred. That's six eight six seven three
fifty four hundred. Let's talk about working with Rock Realty
(04:01):
and choosing an agent to list your home from Rock Realty.
One of the things I mentioned earlier about Rock Realty
is you guys do a lot for your agents, which
also means you get really top agents like they're looking
to come work with you guys. Let's talk about all
the great great agents and what they should do and
how you guys execute that.
Speaker 2 (04:20):
At Rock Realty, Yeah, I thought that maybe today we
talked about, you know, what we can do for sellers,
and it starts with the agents, right. You know, we
have very experienced agents that have the seller's best intentions
of mind or professional pricing strategy. They'll go through the
current market data and just make sure that they're spot
(04:41):
on you, not some sort of just online calculator, because
there's so many more factors that go into it, and
having a experienced agent really can contribute to making sure
you got your house priced right. You know. Beyond that,
there's a number of other things that we do for
our sellers, you know, just to kind of go over
the basics and then we can expand more into what
we do different. But you know, as far as basics go,
(05:04):
we have an amazing photographer that we typically work with
just one because he's he's very particular, fairy, detail oriented,
make sure that all the toilet seats are closed, you know,
high quality photography. He also does three D video walk
through his floor plans. He's even got drone license, so
you can get drone photography. So anything that you know
(05:26):
a seller is looking for. Right, Let's say you've got
a lot of land and you want some drone photography.
We've got the connection for that, and you know, like
most other firms, we will place the listing on the
MLS and you know that obviously then goes and gets
syndicated out to all those other sites like reelstar dot
com and Zilo and you know, put the sign in
(05:46):
the yard like normal. But some of the other things
that you know a Rock Realty agent will be able
to do for sellers. Negotiation, that's a big one, right,
A lot of a lot of people don't like to negotiate. Nope,
I would be one of those people. Like you're probably
you go to the you go to the to buy
a car and you bring someone with just to Yeah,
so that's a good thing, right, they've been through this,
(06:09):
they're used to it. They they're not gonna kind of
be turned off to ask for a little bit more, right,
So that that definitely helps.
Speaker 1 (06:17):
What about is we talked some morning with with with
Matt Hymen of Rock Realty. As we talk about different things,
you'd you mentioned the photographer.
Speaker 2 (06:24):
Do you ever follow like Zillow.
Speaker 1 (06:26):
Gone Wild on. I think it's like a face but
I know there's a TV show now on the.
Speaker 2 (06:29):
There's some good stuff. Yes, we share personally some of
the odd things that we see as well. So yeah,
it's always always fun. Yeah, that is great.
Speaker 1 (06:39):
So let's talk about is kind of laid out, laid
out the conversation there, Matt. Let's talk then about some
of the things that that really set Rock Realty apart.
Marketing is huge for for real estate, and you guys
embrace that a Rock Realty, don't you. Yeah.
Speaker 2 (06:51):
Absolutely. I mean when we think about it, what a
listing agent is is a power marketer, right. You know,
there's a lot of other things that are involved negotiation,
but the truth of the matter is our main job
is to get your home in front of as many
people as we can. Right. We want to build up
that competition, and so we have lots of ways that
we do that that's much different than other firms that
(07:13):
you'll find out there. We can start with Zilo Showcase.
This is a brand new option that's being offered to
some of the top teams out there, and we pay
a premium so that our listings will be highlighted on Zilo.
So whether you're on the map and you see this
little label on there that makes it stand out to
(07:35):
say Zilo Showcase. When you click on the listing, it's
displayed differently. It shows the three D walk through, it
shows the amazing pictures. It looks much more presentable. And
the neat kind of metric about that is because it's different,
and because buyers want to look at that to see
how it's different, it gets seventy five percent more views.
(07:57):
Oh wow, that's amazing. So we just rolled that out
exciting things.
Speaker 1 (08:00):
So if you're listing your house, you want the seventy
five percent morphine.
Speaker 2 (08:04):
Yeah, that's a lot.
Speaker 1 (08:05):
You're listing with Rock Realty. What about when it comes
to the you know, I think a lot of folks,
you know, Oh, I'll put it on the MLS and yeah,
you know, maybe I'll do like a social media post.
You guys go above and beyond that marketing stuff, don't you.
Speaker 2 (08:19):
Yeah. So I like to brainstorm, right, I'm always trying
to figure out, Hey, what's a new and inventive, innovative
way to get houses in front of people. So we
came up with the idea to partner with iHeart and
actually advertise every single one of our listenings on the radio.
And honestly, I don't know if there's another brokerage in
(08:40):
the country that's doing it. I really don't. It's it's
labor intensive on your guys' side and our side, right,
but it's worth it. Right. So we're getting we're doing
a thirty second ad spot where our very own Sean Preville. Yeah,
he's the hype guy. He's bringing the excitement. And we
put it out on thirteen ten am around on one
(09:00):
oh one five, so those that like rock and roll,
we put it out on ninety six three for the
people that like country, yeah, Z one o four for
the younger generation that likes a little more hip music,
and I said hip that means I'm old. Yeah. And
then what was the what was what's the fourth? Ninety two?
Speaker 1 (09:15):
One, ninety two one, rewind ninety two one, great great
station there too. I listened to I I listened to
like stuff you should know the podcast and it's funny
because they'll go to they'll go to break on the
podcast and they like rock Realty has another I'm like, oh,
that's that's great.
Speaker 2 (09:31):
Yeah. So we also stream yes, thanks bringing that up.
We also stream on podcasts and then also stream on
the iHeart network. So if there's any other stations out there,
let's say that someone's listening to via the iHeart app,
then it's going to uh still show those as well.
Speaker 1 (09:45):
It's pretty as We talk with Matt Hyman of Rock
Realty and we talk about if you're listing your home,
and we often and obviously it's it's very personal and
having that good relationship with your with your listing agent,
and that's really important at Rock Realty to make sure
there's a good fit. But also we talk about some
of the other things that are that are actively going
on to really build that interest, build that excitement around
(10:06):
your property. You're not going to beat what they're doing
at Rock Realty. It's pretty amazing even thinking about listing
your home. It's a great day to pick up phone,
give a call six oh eight six seven three fifty
four hundred. That's six oh eight, six seven three fifty
four hundred. Start that conversation today, and of course we
talk about all the all the really great benefits of
working with Rock Realty. When it comes to listing your home,
you definitely want to make sure you're talking with them again.
(10:27):
That number six soh eight six seven three fifty four hundred.
That's six oh eight six seven three fifty four hundred partnerships.
And Matt, you are a people person. I think anybody
that's listened to this program for any amount of time
know this. You really like making those those personal connections
and also other other people in the industry. You're very
much working hard to build those relationships, aren't you.
Speaker 2 (10:48):
Yeah. I mean we've been in business now for nearly
twenty years, right, so, I mean we've had our different
experiences with lenders, different experiences with title companies, different experiences
with specters, appraisers, insurance companies. Right, we have developed a
fantastic group of preferred partners is what we call them.
(11:09):
Whether it's a lender that's going to help you beat
out other offers because of the terms that they're able
to offer to an insurance company, this saves multiple thousands
a year. You know, It's it's been great having the
right partners there.
Speaker 1 (11:24):
It's and it's a great we talk about getting on
board with Rock Realty, all of these things become available
to you, and it's a really really great thing, and
it doesn't cost anymore. That's the other thing that's always
shocking to be mad is that you guys, I thought
about charging double.
Speaker 2 (11:36):
Yeah, but no, Yeah, we charge what most do in
the in the industry.
Speaker 1 (11:42):
And it's talk about the charging double. There's still you're
still coming out as a as a little Yeah, you're
still coming out ahead there if you were to do
something just mad.
Speaker 2 (11:50):
I'm not telling people are catching on though. This is
this is going to be our top producing month in history.
So yeah, we're I think we're doing sixty transactions just
this month.
Speaker 1 (11:58):
Oh congratulations. That is absolutely amazing And you can be
one of those. All I got to do this morning,
pickup phone, give a call six oh eight six seven
three fifty four hundred. That's six oh eight six seven
three fifty four hundred. Got the kiddo's out of school
this time of year, which means there's a lot of
people looking to buy. It's a fantastic time to list
and to list with Rockrealty telephon number six oh eight
six seven three fifty four hundred. That's six oh eight
(12:19):
six seven three fifty four hundred. Online Rock Wisconsin dot
com that's r O C K Wisconsin dot Com. We'll
continue our conversation with Matt Heipman of Rockrealty. We'll do
that next as Ask the Experts continues right here on
thirteen ten wib A thirteen NYBA and Ask the Experts
with Rockrealty, hanging out with Matt Heiman of Rockrealty. The
(12:40):
website Rockowisconsin dot com. That's r O c K Wisconsin
dot com. The telephone number six oh eight six seven
three fifty four hundred. That's six oh eight six seven
three fIF four hundred. Talking this week with Matt about
why choose a Rock Realty agent when it comes to
listing your home and real quick I mentioned that phone number, Matt,
something you would a little a little thing, you'd draw,
a little nun you dropped on me last week, and
(13:01):
I think it needs to be mentioned. When you call
that six h eight six seven three fifty four hundred,
that doesn't go to a secretary or an answering service.
Speaker 2 (13:09):
It goes to it simultaneously rings our top ten agents,
so you get the best. So our agents are always
trying to get to the top, yes, right, because hey,
they know these these folks on the radio that want
to list their house. Here are all the amazing opportunities. You
know they're going to be calling that.
Speaker 1 (13:25):
Number six oh eight six seven three fifty four hundred.
That's six h eight six seven three fifty four hundred.
Talk to an actual agent when you call in a
great agent that'd love to talk with you again at
number six oh eight six seven three fifty four hundred,
six oh eight six seven three fifty four hundred. We
had the Gentleman in a while back from Totally spaced Out,
and people that don't know totally spaced out is a
(13:46):
It's a container company that allows you to move at
your leisure. Fill the container up, they pick it up,
they move it for you, they can store it for
you as well, and you have a partnership with them
to really make the move conducive and easy, making movie
moving easier, which is just I think for a lot
of people, the dream.
Speaker 2 (14:03):
Yeah. I mean, I've always felt that the best businesses
identify what the need or the problem is and then
try to solve it. Right. So when I got thinking,
all right, if I'm a home someone that's looking to sell, right,
but I'm just being held back for some reason, what's
holding me back? Well, everybody doesn't want to move and
it's all that stuff, and where do we put it right?
(14:25):
And do you know, do I have to rent a
chuck and then bring it all the way over to
this storage unit somewhere two miles away, well totally spaced out,
will drop the container on your driveway and or wherever
you want, and you can load it at your leisure
and then they'll pick it up in store it if
you want, or they'll bring it right to the next home.
So we tried to solve that problem. And it's something
(14:47):
you have to specifically ask for, but if you ask
for it, we can work that into your listing agreement
so that that container is included. What a great deal
it is.
Speaker 1 (14:56):
There is a few more depressing places than a truck
rental place at seven am on a Saturday morning. Like
you walk in there and it's never like the temperature
is always off kind of like this place, and the
humidity is always off kind of like this place. And
it's got those lights and everybody's just like a dreadnis.
Speaker 2 (15:13):
It feels like the DMV a little a little.
Speaker 1 (15:15):
It's like the DMV with bad lighting and concrete floors
and cardboard boxes. Oh oh yes, yeah, so you can
avoid that that's one of the great other great benefits
of working with the team at Rock Realty and Matt.
I know you mentioned the two offices, both Stote and Janesville.
In those offices are areas for you guys to meet.
You guys meet on person and online, and you really
(15:37):
get obviously you get a fantastic agent as your point
in person, but you get a whole team of support
as well, don't you.
Speaker 2 (15:43):
Yeah, and that it's one of the things we pride
ourselves on is the culture and the support that we've created.
When we have agents that come over to our firm
from different firms, they're always surprised about, you know, the
level of communication and then just the camaraderie. So one
of the things as a listing how that translates to
a seller is we will talk amongst ourselves about upcoming
listenings and there's there's often times that we've got your
(16:05):
house pre sold at a great price before it even
hits the MLS, so they don't have to deal with
all the showings. So tried to solve that problem too.
Speaker 1 (16:13):
Yeah, that is nothing easier than selling a house that
you never have to worry about showing. That's a great
phone call. I bet for the agent to make as well.
Hey guess what, Yeah, we've got a grace. That's easy enough, Yes, exactly,
doesn't get any easier than that. That's some of the
great stuff working with the team at Rock Realty. Learn
we're online rock Wisconsin dot com. That's r O c
(16:34):
K Wisconsin dot com. More importantly, pick a phone game
A call this morning six eight six seven three fifty
four hundred. That's six eight six seven three fifty four hundred.
Speaker 2 (16:42):
Don't forget.
Speaker 1 (16:42):
When you call the number, you will be talking with
one of the top agents at Rock Realty and they
will be there to serve you and.
Speaker 2 (16:48):
Talk with you and help you.
Speaker 1 (16:49):
And Matt as we as we talk about it's funny
when you mentioned agents that have worked elsewhere that have
come and how come come to work with you guys
at Rock Realty, and and really how how much they
love it and are just amazed by the stuff that
you guys do. And you guys attract great agents and
brings in a lot of local expertise and other things.
And not only do you guys have that human element,
(17:09):
but you've also got the technology as well to kind
of to back it up. And kind of make everything
work well, don't you.
Speaker 2 (17:15):
Yeah, it's like a kind of a local expertise with
a modern edge or modern flair. So you know, we
have agents in Middleton agents and Madison Agents in sun Prairie,
down in Beloyd, Janesville, Milton, you know, all over the
place and Fort Atkinson, and you know there's that local expertise.
But then we pair it with technology. So whether it's
(17:37):
home buying search apps or you know, sending you monthly
reports about your house as far as it's value and such.
We try to kind of get that personal service and
then innovative exposure combination.
Speaker 1 (17:48):
It's as we talk about that stuff is having those
you know, kind of the best of both worlds is
having that very personal but also that very powerful.
Speaker 2 (17:55):
And sometimes it's one or the other.
Speaker 1 (17:57):
Do you want, Like you know, you hear feeling, oh,
I hired my brother in law to help me sell
my house. Well that's great, it makes you feel good,
but at the end of the day, you're not getting
anywhere near the resources you're getting at Rock Realty. And
then you'll hear these other people going I'm gonna do
it myself and I'll just punch in some computer stuff
and put it online. You're getting you're getting personal service,
you're getting amazing technology, amazing reach, amazing exposure, and just
(18:20):
a really amazing company. Let's kind of break it down
then kind of talk about that more exposure, Let's kind
of talk about where these kind of big things lead to.
Speaker 2 (18:28):
So starting off with more exposure, what does that get you? Yeah,
so you know, not only are we getting your house
out in front of more potential clients, we're getting getting
it out in front of people that aren't even searching
for a house, right that you know, they're oftentimes you
just come across the house and you aren't even in
the market, and then all of a sudden you have
interest because it's that ideal one that would have been
(18:50):
perfect for you. Right. So, whether we're putting it on
the radio or we actually do paid ads online and
we'll just advertise to a particular radius around that house,
you know, it's getting in front of the ants, the
uncles that are telling the nephews and nieces. Right. So,
you know, for me, it was always important to do
more than just put a sign in the yard and
put it on the MLS. And you know, every time
I come up with a new idea. I can't help myself.
(19:11):
I gotta try it. Yes, exactly, speak of new ideas.
Speaker 1 (19:14):
By the way, we're gonna they're going to for folks
that don't know if you get a chance to make
sure you're pollowing Rock Realty and their Facebook and social
media platforms. We'll just leave it at that, because there's
going to be some simple yeah, some stuff coming up
there as we As we wrap up this week's conversation,
the Matt I did just want to talk about a
little bit about the bottom line and what you're able
to do at Rock Realty and just really kind of
(19:35):
bring us all home at about what this means for
the for the homeowner and the folks listing their home.
Speaker 2 (19:39):
Yeah, I mean, the goal is to get as many
buyers as possible to view your house, whether that's online
or in person. Right, So you know, all the advertising
that we're doing helps with that, right, But there's there's
also a factor. I mean with the majority, vast majority
of leads that say that come in on like realtor
dot com buyer leads, whether they're Dane County, Jefferson County,
(20:01):
Rock County, the majority of them are coming to Rock
realty agents. So we are investing in our agents, investing
in people that they don't know that we are introducing
them to so that they can introduce your house to
that buyer.
Speaker 1 (20:13):
That is amazing, That's absolutely fantastic that they do that
at Rock Realty. It's a great day to start that
relationship again. Pick up phone, give me call six eight
six seven three fifty four hundred. At agent will answer
the call when you call in six eight six seven
three fifty four hundred. Not only an agent, an agent
at Rock Realty, not only an agent at Rock Realty,
but one of the top ten. We'll pick up and
answer the phone for you again. Give me call six
(20:33):
soh eight six seven three fifty four hundred. That's six
eight six seven three fifty four hundred. Before we wrap
this week, Matt, I did want to talk as we
kind of talk about working with the agents at Rock Realty.
You had mentioned earlier. Sometimes people they just they find
that house and it just it just makes that makes
that perfect connection. They go, you know what, I hadn't
really thought about it, but maybe I should. And that
(20:53):
is important to mention to people on the buyer side
as well. If if you've been thinking about it. One
of the great things about work with the agent's at
Rock Realty. It's not high pressure, it's nothing like that.
Is if you've got questions, you don't know what you
don't know, start asking questions. If maybe even thinking about
maybe buying a home or maybe you saw something. Never
hurts to reach out and start that conversation, does it.
Speaker 2 (21:12):
Yeah, absolutely, And maybe you're not ready right now. Maybe
maybe just you have to you know, pay off that
car right but if you start now, you know exactly
where you need to be right and so it's just
it's just super important to touch base. You know, we
don't We're not looking for you to be the perfect
buyer right off the bat. We're looking to kind of
this is a this is a whole life process for us.
We don't want to lose any of our clients. We
(21:33):
want to create raving fans and then have them come
back to us.
Speaker 1 (21:36):
So that's a great thing about working with Rock Realty.
Learn more online the website rockow Wisconsin dot com. That's
Rock r O c K Wisconsin dot com. Most import
thing this morning to do is pick a phone. Gimme
a call, six oh eight, six seven, three fifty four hundred.
That's six oh eight six seven three fifty four hundred, Matt.
It's always great hanging out and you enjoy this beautiful day.
You tooser news comes your way next here on thirteen ten,
wu ib E
Eight thirty three thirteen ten WIBA and ask the experts
brought you buy Rock Realty online Rockowisconsin dot com. That's
r O c K Wisconsin dot com. Tellphone number for
Rockrealty six oh eight six seven three fifty four hundred.
That's six oh eight six seven three fifty four hundred.
Joining me in studio from Rock Realty, the one the
only Matt Heiman of Rock Realty.
Speaker 2 (00:26):
How you been good morning? You look you look like
you're surprised by something? Has that I've been? I've been good. Yeah,
I got surprised yesterday with rain. But than that, did
you got caught in that yesterday?
Speaker 1 (00:37):
Silly me? And I think silly a lot of us.
The forecast said that there was showers. Same kind of
deal is like I'm just driving and all of a sudden,
it just like like a tsunami.
Speaker 2 (00:46):
They just started pouring and I thought, what is this?
Like we're supposed to get this stuff.
Speaker 1 (00:51):
So we've got a great conversation this week. We're going
to talk about I choosing an agent from Rock Realty,
why you should do that to list your home, some
of the great benefits of.
Speaker 2 (00:59):
Work with Rock Realty.
Speaker 1 (01:00):
Before we get to that, though I didn't want to
ask you, let's talk a little bit about the history
of Rock Realty. I don't know that we've dug into
that much recently. I know in the past we've talked
about it. But let's talk a little bit about how
it started and some of the great benefits before we
get into for homeowners. I just want to ask you
a little bit about for the folks that work with
you at Rock Realty, your agents, there are some great
benefits to being to being part of Rock Realty. First off,
(01:23):
let's talk history.
Speaker 2 (01:24):
Yeah, yeah, absolutely. You know, we've been doing this probably
for what almost two years, I think, Yeah, something that
created it's quick. Yeah, and we give a lot of advice,
but yeah, we haven't really chatted much on, you know,
the history. So, yeah, we started the firm back in
two thousand and eight. And you know, my business partner, Michael,
is based out of Rock County, Jaansville, and for some reason,
(01:48):
no one had chosen Rock Realty. It seemed like a
nice simple name. Yeah all right, and so you know,
we thought, let's let's do this ourselves. We were working
with a small independent brokerage before that, and we started
it with no blueprint. And figured it out with mistakes
and figured it out with successes. And we hired our
(02:09):
first agents around the twenty twelve twenty thirteen timeframe. And
obviously the market was depressed back then, only up since right,
So now we have thirty six amazing agents and we
got two offices, one in Jamesville, one in Stain.
Speaker 1 (02:26):
What was the twenty twenty twenty twenty one What was
that like for real estate?
Speaker 2 (02:29):
By the way, that was interesting. I would say we
were we were blessed because we were one of the
first professions to be allowed out of the house. Yes,
so we had a lot of rules, you know, but
we managed and you know, so I think I think
I think that went well. Obviously there was this huge
demand after COVID that everybody wanted pools and they all
(02:54):
realized how small their houses were. So it worked out well,
was there.
Speaker 1 (02:58):
And one final thing on that too is I know
that those times kind of forced us to do a bunch.
I know here at the radio station, things were done differently.
Some of it stuck around is you know, there were
there were some advancements kind of kind of forced upon us,
but once they were they were like we kind of
like that same for for Rock Realty. Were there some
things that I think of, like digital and other things
that you guys do at Rock Realty that you know
(03:19):
what it may have it may have come out of
a rough time, but it actually works pretty darn well.
Speaker 2 (03:24):
Yeah. Yeah, I mean, we obviously integrated a lot of
online digital options and then also you know, meeting people
via video conference. We still do that now to where
we can have face to face conversations, but just not
to cross the table.
Speaker 1 (03:39):
Remember when I got like a team's meeting was weird.
Now it's just like every day. You got, like most
of us to a day. So let's talk about as
we talked some more with Matt Heyman of Rockrealty, the
website Rockawisconsin dot com. That's our o c K Wisconsin
dot com. They're teph number six O eight six seven
three fifty four hundred. That's six eight six seven three
fifty four hundred. Let's talk about working with Rock Realty
(04:01):
and choosing an agent to list your home from Rock Realty.
One of the things I mentioned earlier about Rock Realty
is you guys do a lot for your agents, which
also means you get really top agents like they're looking
to come work with you guys. Let's talk about all
the great great agents and what they should do and
how you guys execute that.
Speaker 2 (04:20):
At Rock Realty, Yeah, I thought that maybe today we
talked about, you know, what we can do for sellers,
and it starts with the agents, right. You know, we
have very experienced agents that have the seller's best intentions
of mind or professional pricing strategy. They'll go through the
current market data and just make sure that they're spot
(04:41):
on you, not some sort of just online calculator, because
there's so many more factors that go into it, and
having a experienced agent really can contribute to making sure
you got your house priced right. You know. Beyond that,
there's a number of other things that we do for
our sellers, you know, just to kind of go over
the basics and then we can expand more into what
we do different. But you know, as far as basics go,
(05:04):
we have an amazing photographer that we typically work with
just one because he's he's very particular, fairy, detail oriented,
make sure that all the toilet seats are closed, you know,
high quality photography. He also does three D video walk
through his floor plans. He's even got drone license, so
you can get drone photography. So anything that you know
(05:26):
a seller is looking for. Right, Let's say you've got
a lot of land and you want some drone photography.
We've got the connection for that, and you know, like
most other firms, we will place the listing on the
MLS and you know that obviously then goes and gets
syndicated out to all those other sites like reelstar dot
com and Zilo and you know, put the sign in
(05:46):
the yard like normal. But some of the other things
that you know a Rock Realty agent will be able
to do for sellers. Negotiation, that's a big one, right,
A lot of a lot of people don't like to negotiate. Nope,
I would be one of those people. Like you're probably
you go to the you go to the to buy
a car and you bring someone with just to Yeah,
so that's a good thing, right, they've been through this,
(06:09):
they're used to it. They they're not gonna kind of
be turned off to ask for a little bit more, right,
So that that definitely helps.
Speaker 1 (06:17):
What about is we talked some morning with with with
Matt Hymen of Rock Realty. As we talk about different things,
you'd you mentioned the photographer.
Speaker 2 (06:24):
Do you ever follow like Zillow.
Speaker 1 (06:26):
Gone Wild on. I think it's like a face but
I know there's a TV show now on the.
Speaker 2 (06:29):
There's some good stuff. Yes, we share personally some of
the odd things that we see as well. So yeah,
it's always always fun. Yeah, that is great.
Speaker 1 (06:39):
So let's talk about is kind of laid out, laid
out the conversation there, Matt. Let's talk then about some
of the things that that really set Rock Realty apart.
Marketing is huge for for real estate, and you guys
embrace that a Rock Realty, don't you. Yeah.
Speaker 2 (06:51):
Absolutely. I mean when we think about it, what a
listing agent is is a power marketer, right. You know,
there's a lot of other things that are involved negotiation,
but the truth of the matter is our main job
is to get your home in front of as many
people as we can. Right. We want to build up
that competition, and so we have lots of ways that
we do that that's much different than other firms that
(07:13):
you'll find out there. We can start with Zilo Showcase.
This is a brand new option that's being offered to
some of the top teams out there, and we pay
a premium so that our listings will be highlighted on Zilo.
So whether you're on the map and you see this
little label on there that makes it stand out to
(07:35):
say Zilo Showcase. When you click on the listing, it's
displayed differently. It shows the three D walk through, it
shows the amazing pictures. It looks much more presentable. And
the neat kind of metric about that is because it's different,
and because buyers want to look at that to see
how it's different, it gets seventy five percent more views.
(07:57):
Oh wow, that's amazing. So we just rolled that out
exciting things.
Speaker 1 (08:00):
So if you're listing your house, you want the seventy
five percent morphine.
Speaker 2 (08:04):
Yeah, that's a lot.
Speaker 1 (08:05):
You're listing with Rock Realty. What about when it comes
to the you know, I think a lot of folks,
you know, Oh, I'll put it on the MLS and yeah,
you know, maybe I'll do like a social media post.
You guys go above and beyond that marketing stuff, don't you.
Speaker 2 (08:19):
Yeah. So I like to brainstorm, right, I'm always trying
to figure out, Hey, what's a new and inventive, innovative
way to get houses in front of people. So we
came up with the idea to partner with iHeart and
actually advertise every single one of our listenings on the radio.
And honestly, I don't know if there's another brokerage in
(08:40):
the country that's doing it. I really don't. It's it's
labor intensive on your guys' side and our side, right,
but it's worth it. Right. So we're getting we're doing
a thirty second ad spot where our very own Sean Preville. Yeah,
he's the hype guy. He's bringing the excitement. And we
put it out on thirteen ten am around on one
(09:00):
oh one five, so those that like rock and roll,
we put it out on ninety six three for the
people that like country, yeah, Z one o four for
the younger generation that likes a little more hip music,
and I said hip that means I'm old. Yeah. And
then what was the what was what's the fourth? Ninety two?
Speaker 1 (09:15):
One, ninety two one, rewind ninety two one, great great
station there too. I listened to I I listened to
like stuff you should know the podcast and it's funny
because they'll go to they'll go to break on the
podcast and they like rock Realty has another I'm like, oh,
that's that's great.
Speaker 2 (09:31):
Yeah. So we also stream yes, thanks bringing that up.
We also stream on podcasts and then also stream on
the iHeart network. So if there's any other stations out there,
let's say that someone's listening to via the iHeart app,
then it's going to uh still show those as well.
Speaker 1 (09:45):
It's pretty as We talk with Matt Hyman of Rock
Realty and we talk about if you're listing your home,
and we often and obviously it's it's very personal and
having that good relationship with your with your listing agent,
and that's really important at Rock Realty to make sure
there's a good fit. But also we talk about some
of the other things that are that are actively going
on to really build that interest, build that excitement around
(10:06):
your property. You're not going to beat what they're doing
at Rock Realty. It's pretty amazing even thinking about listing
your home. It's a great day to pick up phone,
give a call six oh eight six seven three fifty
four hundred. That's six oh eight, six seven three fifty
four hundred. Start that conversation today, and of course we
talk about all the all the really great benefits of
working with Rock Realty. When it comes to listing your home,
you definitely want to make sure you're talking with them again.
(10:27):
That number six soh eight six seven three fifty four hundred.
That's six oh eight six seven three fifty four hundred partnerships.
And Matt, you are a people person. I think anybody
that's listened to this program for any amount of time
know this. You really like making those those personal connections
and also other other people in the industry. You're very
much working hard to build those relationships, aren't you.
Speaker 2 (10:48):
Yeah. I mean we've been in business now for nearly
twenty years, right, so, I mean we've had our different
experiences with lenders, different experiences with title companies, different experiences
with specters, appraisers, insurance companies. Right, we have developed a
fantastic group of preferred partners is what we call them.
(11:09):
Whether it's a lender that's going to help you beat
out other offers because of the terms that they're able
to offer to an insurance company, this saves multiple thousands
a year. You know, It's it's been great having the
right partners there.
Speaker 1 (11:24):
It's and it's a great we talk about getting on
board with Rock Realty, all of these things become available
to you, and it's a really really great thing, and
it doesn't cost anymore. That's the other thing that's always
shocking to be mad is that you guys, I thought
about charging double.
Speaker 2 (11:36):
Yeah, but no, Yeah, we charge what most do in
the in the industry.
Speaker 1 (11:42):
And it's talk about the charging double. There's still you're
still coming out as a as a little Yeah, you're
still coming out ahead there if you were to do
something just mad.
Speaker 2 (11:50):
I'm not telling people are catching on though. This is
this is going to be our top producing month in history.
So yeah, we're I think we're doing sixty transactions just
this month.
Speaker 1 (11:58):
Oh congratulations. That is absolutely amazing And you can be
one of those. All I got to do this morning,
pickup phone, give a call six oh eight six seven
three fifty four hundred. That's six oh eight six seven
three fifty four hundred. Got the kiddo's out of school
this time of year, which means there's a lot of
people looking to buy. It's a fantastic time to list
and to list with Rockrealty telephon number six oh eight
six seven three fifty four hundred. That's six oh eight
(12:19):
six seven three fifty four hundred. Online Rock Wisconsin dot
com that's r O C K Wisconsin dot Com. We'll
continue our conversation with Matt Heipman of Rockrealty. We'll do
that next as Ask the Experts continues right here on
thirteen ten wib A thirteen NYBA and Ask the Experts
with Rockrealty, hanging out with Matt Heiman of Rockrealty. The
(12:40):
website Rockowisconsin dot com. That's r O c K Wisconsin
dot com. The telephone number six oh eight six seven
three fifty four hundred. That's six oh eight six seven
three fIF four hundred. Talking this week with Matt about
why choose a Rock Realty agent when it comes to
listing your home and real quick I mentioned that phone number, Matt,
something you would a little a little thing, you'd draw,
a little nun you dropped on me last week, and
(13:01):
I think it needs to be mentioned. When you call
that six h eight six seven three fifty four hundred,
that doesn't go to a secretary or an answering service.
Speaker 2 (13:09):
It goes to it simultaneously rings our top ten agents,
so you get the best. So our agents are always
trying to get to the top, yes, right, because hey,
they know these these folks on the radio that want
to list their house. Here are all the amazing opportunities. You
know they're going to be calling that.
Speaker 1 (13:25):
Number six oh eight six seven three fifty four hundred.
That's six h eight six seven three fifty four hundred.
Talk to an actual agent when you call in a
great agent that'd love to talk with you again at
number six oh eight six seven three fifty four hundred,
six oh eight six seven three fifty four hundred. We
had the Gentleman in a while back from Totally spaced Out,
and people that don't know totally spaced out is a
(13:46):
It's a container company that allows you to move at
your leisure. Fill the container up, they pick it up,
they move it for you, they can store it for
you as well, and you have a partnership with them
to really make the move conducive and easy, making movie
moving easier, which is just I think for a lot
of people, the dream.
Speaker 2 (14:03):
Yeah. I mean, I've always felt that the best businesses
identify what the need or the problem is and then
try to solve it. Right. So when I got thinking,
all right, if I'm a home someone that's looking to sell, right,
but I'm just being held back for some reason, what's
holding me back? Well, everybody doesn't want to move and
it's all that stuff, and where do we put it right?
(14:25):
And do you know, do I have to rent a
chuck and then bring it all the way over to
this storage unit somewhere two miles away, well totally spaced out,
will drop the container on your driveway and or wherever
you want, and you can load it at your leisure
and then they'll pick it up in store it if
you want, or they'll bring it right to the next home.
So we tried to solve that problem. And it's something
(14:47):
you have to specifically ask for, but if you ask
for it, we can work that into your listing agreement
so that that container is included. What a great deal
it is.
Speaker 1 (14:56):
There is a few more depressing places than a truck
rental place at seven am on a Saturday morning. Like
you walk in there and it's never like the temperature
is always off kind of like this place, and the
humidity is always off kind of like this place. And
it's got those lights and everybody's just like a dreadnis.
Speaker 2 (15:13):
It feels like the DMV a little a little.
Speaker 1 (15:15):
It's like the DMV with bad lighting and concrete floors
and cardboard boxes. Oh oh yes, yeah, so you can
avoid that that's one of the great other great benefits
of working with the team at Rock Realty and Matt.
I know you mentioned the two offices, both Stote and Janesville.
In those offices are areas for you guys to meet.
You guys meet on person and online, and you really
(15:37):
get obviously you get a fantastic agent as your point
in person, but you get a whole team of support
as well, don't you.
Speaker 2 (15:43):
Yeah, and that it's one of the things we pride
ourselves on is the culture and the support that we've created.
When we have agents that come over to our firm
from different firms, they're always surprised about, you know, the
level of communication and then just the camaraderie. So one
of the things as a listing how that translates to
a seller is we will talk amongst ourselves about upcoming
listenings and there's there's often times that we've got your
(16:05):
house pre sold at a great price before it even
hits the MLS, so they don't have to deal with
all the showings. So tried to solve that problem too.
Speaker 1 (16:13):
Yeah, that is nothing easier than selling a house that
you never have to worry about showing. That's a great
phone call. I bet for the agent to make as well.
Hey guess what, Yeah, we've got a grace. That's easy enough, Yes, exactly,
doesn't get any easier than that. That's some of the
great stuff working with the team at Rock Realty. Learn
we're online rock Wisconsin dot com. That's r O c
(16:34):
K Wisconsin dot com. More importantly, pick a phone game
A call this morning six eight six seven three fifty
four hundred. That's six eight six seven three fifty four hundred.
Speaker 2 (16:42):
Don't forget.
Speaker 1 (16:42):
When you call the number, you will be talking with
one of the top agents at Rock Realty and they
will be there to serve you and.
Speaker 2 (16:48):
Talk with you and help you.
Speaker 1 (16:49):
And Matt as we as we talk about it's funny
when you mentioned agents that have worked elsewhere that have
come and how come come to work with you guys
at Rock Realty, and and really how how much they
love it and are just amazed by the stuff that
you guys do. And you guys attract great agents and
brings in a lot of local expertise and other things.
And not only do you guys have that human element,
(17:09):
but you've also got the technology as well to kind
of to back it up. And kind of make everything
work well, don't you.
Speaker 2 (17:15):
Yeah, it's like a kind of a local expertise with
a modern edge or modern flair. So you know, we
have agents in Middleton agents and Madison Agents in sun Prairie,
down in Beloyd, Janesville, Milton, you know, all over the
place and Fort Atkinson, and you know there's that local expertise.
But then we pair it with technology. So whether it's
(17:37):
home buying search apps or you know, sending you monthly
reports about your house as far as it's value and such.
We try to kind of get that personal service and
then innovative exposure combination.
Speaker 1 (17:48):
It's as we talk about that stuff is having those
you know, kind of the best of both worlds is
having that very personal but also that very powerful.
Speaker 2 (17:55):
And sometimes it's one or the other.
Speaker 1 (17:57):
Do you want, Like you know, you hear feeling, oh,
I hired my brother in law to help me sell
my house. Well that's great, it makes you feel good,
but at the end of the day, you're not getting
anywhere near the resources you're getting at Rock Realty. And
then you'll hear these other people going I'm gonna do
it myself and I'll just punch in some computer stuff
and put it online. You're getting you're getting personal service,
you're getting amazing technology, amazing reach, amazing exposure, and just
(18:20):
a really amazing company. Let's kind of break it down
then kind of talk about that more exposure, Let's kind
of talk about where these kind of big things lead to.
Speaker 2 (18:28):
So starting off with more exposure, what does that get you? Yeah,
so you know, not only are we getting your house
out in front of more potential clients, we're getting getting
it out in front of people that aren't even searching
for a house, right that you know, they're oftentimes you
just come across the house and you aren't even in
the market, and then all of a sudden you have
interest because it's that ideal one that would have been
(18:50):
perfect for you. Right. So, whether we're putting it on
the radio or we actually do paid ads online and
we'll just advertise to a particular radius around that house,
you know, it's getting in front of the ants, the
uncles that are telling the nephews and nieces. Right. So,
you know, for me, it was always important to do
more than just put a sign in the yard and
put it on the MLS. And you know, every time
I come up with a new idea. I can't help myself.
(19:11):
I gotta try it. Yes, exactly, speak of new ideas.
Speaker 1 (19:14):
By the way, we're gonna they're going to for folks
that don't know if you get a chance to make
sure you're pollowing Rock Realty and their Facebook and social
media platforms. We'll just leave it at that, because there's
going to be some simple yeah, some stuff coming up
there as we As we wrap up this week's conversation,
the Matt I did just want to talk about a
little bit about the bottom line and what you're able
to do at Rock Realty and just really kind of
(19:35):
bring us all home at about what this means for
the for the homeowner and the folks listing their home.
Speaker 2 (19:39):
Yeah, I mean, the goal is to get as many
buyers as possible to view your house, whether that's online
or in person. Right, So you know, all the advertising
that we're doing helps with that, right, But there's there's
also a factor. I mean with the majority, vast majority
of leads that say that come in on like realtor
dot com buyer leads, whether they're Dane County, Jefferson County,
(20:01):
Rock County, the majority of them are coming to Rock
realty agents. So we are investing in our agents, investing
in people that they don't know that we are introducing
them to so that they can introduce your house to
that buyer.
Speaker 1 (20:13):
That is amazing, That's absolutely fantastic that they do that
at Rock Realty. It's a great day to start that
relationship again. Pick up phone, give me call six eight
six seven three fifty four hundred. At agent will answer
the call when you call in six eight six seven
three fifty four hundred. Not only an agent, an agent
at Rock Realty, not only an agent at Rock Realty,
but one of the top ten. We'll pick up and
answer the phone for you again. Give me call six
(20:33):
soh eight six seven three fifty four hundred. That's six
eight six seven three fifty four hundred. Before we wrap
this week, Matt, I did want to talk as we
kind of talk about working with the agents at Rock Realty.
You had mentioned earlier. Sometimes people they just they find
that house and it just it just makes that makes
that perfect connection. They go, you know what, I hadn't
really thought about it, but maybe I should. And that
(20:53):
is important to mention to people on the buyer side
as well. If if you've been thinking about it. One
of the great things about work with the agent's at
Rock Realty. It's not high pressure, it's nothing like that.
Is if you've got questions, you don't know what you
don't know, start asking questions. If maybe even thinking about
maybe buying a home or maybe you saw something. Never
hurts to reach out and start that conversation, does it.
Speaker 2 (21:12):
Yeah, absolutely, And maybe you're not ready right now. Maybe
maybe just you have to you know, pay off that
car right but if you start now, you know exactly
where you need to be right and so it's just
it's just super important to touch base. You know, we
don't We're not looking for you to be the perfect
buyer right off the bat. We're looking to kind of
this is a this is a whole life process for us.
We don't want to lose any of our clients. We
(21:33):
want to create raving fans and then have them come
back to us.
Speaker 1 (21:36):
So that's a great thing about working with Rock Realty.
Learn more online the website rockow Wisconsin dot com. That's
Rock r O c K Wisconsin dot com. Most import
thing this morning to do is pick a phone. Gimme
a call, six oh eight, six seven, three fifty four hundred.
That's six oh eight six seven three fifty four hundred, Matt.
It's always great hanging out and you enjoy this beautiful day.
You tooser news comes your way next here on thirteen ten,
wu ib E
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