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June 11, 2025 2 mins

Join Life University President Dr. Brian McAulay for this week’s McAulay Minute, where he shares powerful updates from the Enrollment Growth pillar of the Life Launch Pad — a strategic priority driving our mission forward. Our momentum is real, and we’re just getting started. With your continued support, we’re building the future of health care, one student at a time. Stay tuned and inspired! We’ll see you next week for more updates.

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Episode Transcript

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S1 (00:04):
Hello, I'm Doctor Brian McAulay, president of Life University. And
welcome to this week's McAulay minute. Our mission here at
life is to prepare the next generation of healthcare practitioners
and leaders. And that makes the enrollment pillar of the
Life launchpad a very important strategic priority for all of us.
Over the past few weeks, the enrollment team has made

(00:25):
significant strides and our new approaches are paying off. I'm
pleased to highlight just a few new strategies that are
showing potential. The team is now leveraging AI to provide
more personalized service for students with questions about our programs,
and that's dramatically speeding up response times and improving communication.

(00:48):
Life view is now offering $1,000 scholarships to enroll DC
students who are referred by life Forcetoc. That's right, $1,000
applied directly to the students first quarter tuition. We also
just announced there will be no tuition increase for DC
tuition for the upcoming year, after doing the same last year.
That's right, Two years in a row without a tuition increase. Well,

(01:11):
at the same time, offering the new DC curriculum and
achieving an 89% pass rate on national boards, all of
these improvements are having an immediate and significant impact. We're
going to beat our targets for summer enrollment in chiropractic
and undergraduate enrollment, and demonstrate increases over last year's summer

(01:32):
incoming classes for fall. This year, we have more than
1200 applications for the undergraduate programs alone, more than double
last year. We quite literally can't accommodate all the students
who want to enroll at Life this fall. A really
good problem to have. We'll get used to it because

(01:53):
with your help, we're going to achieve our mission to
the fullest. We're going to educate the best chiropractors, health
care practitioners, and leaders the world has ever seen. I
know we can do it together. This has been the
Macaulay minute and thanks for watching.
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