In this episode of "New Business in Later Life," Ildiko interviews her longtime friend Rosie Cunningham, a vibrant artist who turned her passion for painting into a full-time business in 2020 after over 30 years of professional experience. Rosie shares her journey of navigating the art world, discussing the challenges of promoting her colorful artwork through social media and her own website, as well as the importance of gallery representation.
KEY TAKEAWAYS
Pursuing Passion Later in Life: It's never too late to turn a passion into a business. The journey of starting an art business at an older age demonstrates that individuals can successfully pursue their dreams and find fulfillment in their work.
Importance of Promotion: Utilising social media and personal networks is crucial for promoting artwork. Engaging with potential customers and maintaining an online presence can significantly impact visibility and sales.
Diverse Sales Channels: Exploring various avenues for selling art, such as online platforms, home galleries, and partnerships with local businesses (like Airbnbs), can enhance exposure and create additional income streams.
Networking and Collaboration: Building connections within the art community and leveraging relationships can lead to new opportunities, such as collaborations with companies for product lines or exhibitions, which can help expand an artist's reach and business potential.
BEST MOMENTS"I was lucky enough to be able to say, right, that's it. Not going to do the jobs that have to get done, but do the job I want to do." - Rosie Cunningham
"I think that it's important that you keep your profile going." - Rosie Cunningham
"I see it as a money-generating business because it is a business. It's not the main reason why I paint." - Rosie Cunningham
"You have to do it to keep on top of the game." - Ildiko
ROSIE CUNNINGHAM INFORMATION4artsake rosiecunninghamart@gmail.com https://www.4artsake.co.uk/ https://www.facebook.com/rosie.cunningham.1804
HOST BIOIldikó Sealey is a Property Professional, Networking Host and Podcast Host serving her local and wider community.
In the property business with her husband since 2019, their core values are revitalising neglected properties so they can provide modern, future-proofed, comfortable homes for people.
Recognising a gap in the local networking scene, Ildikó started co-hosting Property and Business Network in March 2024, bringing together the best in business in Plymouth and surrounding areas in Devon and Cornwall.
With a rich background in administration, social housing, arts and crafts, education, business and mindset, she is passionate about empowering her fellow 50+ Encorepreneurs on their journey.
Through her business, podcast shows and networking events, she makes an impact, proving that age is no barrier to success in the business world.