December 19, 2024 • 12 mins
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Claire Waite Brown introduces her new podcast "Podcasting 2.0 in Practice," which aims to demystify podcasting technology for independent creators. Rather than focusing on technical aspects, she breaks down complex features into human-friendly, practical lessons that both podcasters and listeners can understand and implement.
The show is structured like a course, with episodes designed to be followed in sequence. Each topic includes expert guest interviews, hands-on homework assignments, and step-by-step instructions. Notable guests include James Cridland from Podnews, Ellie Rubinstein from Pocket Casts, and Jordan Blair from Buzzsprout, who share their expertise on various podcasting features.
The podcast launches January 1st, 2025, with weekly episodes running through March. Claire's approach stems from her background in illustrated non-fiction books, allowing her to present information in a clear, organized manner. She particularly emphasizes features like "pod roll," which enables podcasters to support each other by recommending shows they trust, creating a supportive community of independent creators.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Sam Sethi (00:12):
Hello, and welcome back to Port News Weekly. We're
joined by one of our powersupporters. In fact, she's
Claire Waite Brown. Claire,hello. How are you?
Claire Waite Brown (00:20):
I'm very well, thank you, Sam. Thank you
so much for having me.
Sam Sethi (00:23):
You're very welcome.
Now, why are you on the show?
You're obviously a power source,and that's very nice having you
here. But I think it's becauseyou've got a brand new podcast
that you're launching that wewanted to talk about. So what's
this brand new podcast thatyou're launching?
Claire Waite Brown (00:35):
Yeah, it's a podcast about podcasting, who I
love listening to podcasts aboutpodcasting, and now I've decided
to make my own. But it's veryspecifically looking at the
human friendly, the useful sideof the podcasting 2.0 features.
So people will have heard youguys talking about these things
(00:56):
on here, and we hear a lot aboutthe tech side of it. But for
this show, I'm breaking it downand explaining why these
features are good for a humanpodcaster and a human listener.
And actually it's called inpractice, that's podcasting 2.0
in practice, because I'mactually going to tell you how
(01:17):
to do the thing as well as alistener and as a podcaster.
Sam Sethi (01:21):
Now, I believe that the trailer is currently
available, so that's good. Butwho have you asked to come and
help you on this podcast?
Claire Waite Brown (01:31):
Yeah, you're right. The trailer is available
and I've had a lovely busy fewmonths talking to lots of people
because I'm not the expert inthis, and my whole outlook is
that I'm an independentpodcaster. I have lots of indie
podcast chums who I speak withand we say, Oh, I don't really
understand what it is. All thisis a bit scary. Or perhaps I
(01:52):
should know about it, but wheredo I go? So that's the approach
I'm coming at. I'm not theexpert, but I've asked some
other people to come and tell methey're the experts. So, for
example, I've spoken to you,obviously, Sam. James Cridland
is a guest. Ellie Rubinsteinfrom Pocket casts Jordan Blair
from Sprout. Ask Mary. DanielDay-Lewis I've also asked some
(02:16):
of my podcast pals, David andLeila Matis and Sarah Ferris. So
there's a good mix of gueststhat come in and talk to me
about the thing they like best.
Usually they've said to me, Iwant to talk about this thing.
Claire Yes, please do. So thoseare some of the guests I've had
who will talk about They'll givethis kind of a lecture. That
sounds a bit depressing. It'snot bad. It's a happy lecture.
(02:36):
It's a fun lesson in what thething is. And they tend to get
very enthusiastic about it aswell, which is lovely.
Sam Sethi (02:45):
So from what I understand though, this isn't a
passive podcast, as in let melisten to it and let me just
ingratiate myself withwhatever's being heard. This is
a active podcast, so explain tome what that means.
Claire Waite Brown (02:59):
Yeah, homework. I give you homework,
guys. The thing is, I can hearlots of people talking about how
wonderful a certain feature isand then go, okay, but how do I
do it? How do I find this? Sothat is exactly what I've done
in here. You know this sound.
But from my day job, Iillustrated non-fiction books
and it's something I've beendoing for very many years. So
I've actually planned this wholecourse as I would plan one of my
(03:21):
books. So I've even got a flatplan where I'm looking at the
chapters as in book chapters,how they should be ordered. So
that the idea is, is you followthe episodes in the correct
order. You start at number one,because what I say at number one
relates to number two, and theyall kind of relate as we go
along and as you learn a bitmore and get to grips with that,
(03:44):
then we get on to some of thefeatures that might seem a bit
more challenging. Actually,they're not when you come and
listen to them. So the homework,once you've had a lesson from
our expert, I pop on again andsay, Right, let's do this, let's
go and find some apps thatsupport these features. And then
I help you. I give you links abit further down the line. Once
(04:06):
I get into chapters, I doactually use photography on the
chapters to physically show youhow you can do some of the
things on some of the apps orwith some of the hosting
companies. So you learn what thelovely feature is, then you go
and find it. And as podcasts, Iwould also tell you how you can
set it up with some of the hosts,the hosts that support things.
(04:28):
So yeah, and then there's a I'vecalled it extra credit. You can
give yourself some imaginaryextra credit if you listen some
of the extra episodes which somemight be a bit about history,
some might be a bit about thefuture and what to expect going
forward. So yeah, there isinteractivity and I don't expect
me to be doing all the work. Iexpect you to be doing the work
(04:49):
as well.
Sam Sethi (04:50):
Excellent. Yes. And now why did you start this? I
mean, let's go back to thebeginning. Why bother? There's
enough of us out there talkingabout podcasting to know to bore
everyone to death for hours. Sowhy would you start another one
that says podcasting, Twitter?
Oh, let's teach you how to useit.
Claire Waite Brown (05:07):
Well, exactly. For that reason, I
think as an independentpodcaster, I am one of those
people who does like listeningto podcasts about podcasting. So
over the last year and a half orso, maybe two years, I've been
slowly having this informationinfiltrated. So then I'm
understanding sometimes youmight listen to a show and one
(05:29):
person will come on and talkabout all these wonderful
features that you can write andyou can do this and you could do
that, and in the future youcould be able to do that. I
don't understand. So that'sexactly what I wanted to do.
Slow it down. I have to say thatI had started to pick up what is
podcasting 2.0 when I waslistening to shows like Pop News
Weekly Review, also buzz cast.
And then I spoke to Oscar Marywhen I was at Pop News Live in
(05:51):
London. So over time I've beenpicking this up and thinking,
actually, this isn't as scary asit sometimes comes across. This
is doable. And I was at a ITevent in March. The Women in
Web3 event run by Lauren Ingramand one lady there just
explained very clearly what wasmeant by Web3 and I was like,
(06:13):
That would be good forpodcasting 2.0 to explain it
that clearly that I canunderstand. So then I had a chat
with you about it, like howcould I do this? And the obvious
thing to do to teach podcastersabout podcasting technology is
to make podcasts. And I was thenjust excited because I've got so
(06:34):
much knowledge of all the booksI've worked in that this could
work that way. And you and Ihave spoken about the human side
of it, how it helps the podcastand not the tech side. No, we
don't care about the tags. Idon't care how they get in there.
That's what clever people likeyou and hosting companies do. I
don't need to know that. What Ineed to know is how is this
(06:55):
going to help me? How is thisgoing to help my show get found?
How is this going to help mecommunicate with my listeners
and hopefully at some point thisis going to help me get a little
bit money as well. So that's howwe doing it, breaking it all the
way down very, very much step bystep. That's why I decided to do
it.
Sam Sethi (07:14):
And I'm so glad you have, because realistically, I
think, you know, some of us whoare leading the charge on
podcasting Twitter are probablyhave left behind too many people
who are going, Oh my God, whatare they talking about over
there? And we need to go back tobasics, back to 1i1. So of the
times that you've been having,you know, courses on, what's
(07:38):
your favourite tank out there?
Claire Waite Brown (07:39):
Oh, it's patrol. I think control is so
sweet and cute and lovely andit's just a way for podcasters
to support other podcasts. A podrole is where you put on your
show of the shows that you likeand that you recommend and you
are the trusted host. Ifsomebody likes your show, they
(08:00):
like you, so they trust you toput in that pod role shows that
they will like. So I just thinkit's a beautiful way for
independent podcasters tosupport each other, to put those
shows in. So that's why it's myfavorite one. And Jordan Blair,
I asked Jordan to come and speakabout this feature and she loves
(08:21):
it as well, and we got all veryexcited about all the different
ways you can use it as well.
Sam Sethi (08:25):
What's the one frustration you found in with
doing all this? Oh.
Claire Waite Brown (08:30):
Okay. It's technology, right? And it keeps
flipping, world changing. It'strying to create something that
you covered and say, Oh, well,I've done this now.
Sam Sethi (08:40):
Yeah, okay. That's my fault.
Claire Waite Brown (08:42):
Throughout the course, I'm saying, please
be aware, technology's changed,so use your common sense. What
I'm giving you now is correct.
At end 2024. So do use yourcommon sense, but also because
I've recorded a lot of theepisodes already and I've seen
some changes happening. This iswhy I wasn't able to tell you
how many episodes I'm going todo because I'm going to be put
(09:03):
in a few little extra bits into,say, since the time of recording,
this update has happened. Sowhile technology updating is of
course a wonderful thing whenyou're trying to be an organised
editor, it's frustrating.
Sam Sethi (09:22):
It is. And I promise you it's frustrating as an app
developer and things keepchanging as well. So I feel your
pain, as they say Now remindeveryone, when will the first
episode drop?
Claire Waite Brown (09:34):
So the first episode is coming out on the 1st
of January and then I will bereleasing episodes weekly. The
very first episode is theintroduction. It tells you why
I'm doing this and how it works.
And then throughout the next fewweeks until the end of March,
I'll be releasing little groupsof episodes. So like chapters in
(09:56):
the book. So when we're talkingabout transcripts, for example,
on that week, I will release allthree episodes relevant to
transcripts. So you get yourlesson, you get your homework,
and in the case of transcripts,there is an extra credit. So
episodes releasing weekly,sometimes it will be two
episodes a week, sometimes itwill be three episodes a week.
And then depending ontechnologies, may be the odd
(10:19):
extra little one as well. Soyour is up to date as you can be,
but the plan is they're startingin January. The season finishes
with these are the texts thatI've chosen for this particular
season. The ones that areeasiest to understand. I think
the ones that are most useful,the ones are the friendliest and
the most fun and will finish atthe end of March with first
series.
Sam Sethi (10:41):
Will they be in series two?
Claire Waite Brown (10:42):
Yes. So I'm thinking that my homework at the
very end of series one will befor people to get in touch with
me and tell me what they want tolearn about in series two,
whether that's from theprofessionals who are
implementing it or the podcastis who want to learn more about
it. So as I said, I've stuckwith the really, really useful
(11:04):
and easy to implement featurestraightaway. I know a couple of
people already who areinterested in telling me about
some of the other features, andyou've told me some of the other
ones that I think will be useful.
So yeah, I think that will be aseries too.
Sam Sethi (11:18):
Excellent. Remind everyone, Claire, where and what
the name of the podcast iscalled.
Claire Waite Brown (11:23):
Yes. So this show is called Podcasting 2.0 in
practice, and my name is ClaireWhite. Brown You'll also find
creativity found, which is mypodcast that started me on this
whole journey. And over onInstagram, I do have a
podcasting 2.0 in practice, anInstagram account. I will be
(11:44):
creating a web page to go withthis show that features a bit
more information about ourguests, information about where
you can go, like hostingcompanies, apps, APIs that can
help you with your transcript,that kind of thing. So that will
be at creativity found Doc Co.ukslash podcasting. So the two of
those are together. Yeah, butInstagram wise there is a
(12:08):
podcasting 2.0 in practice aswell.
Sam Sethi (12:10):
Excellent. Claire, congratulations. Thank you for
doing this.
Claire Waite Brown (12:13):
Thank you so much. Thank you for asking me on
to tell you all about it.
Sam Sethi (12:17):
You're very welcome.
Hello, and welcome back to Port News Weekly. We're
joined by one of our powersupporters. In fact, she's
Claire Waite Brown. Claire,hello. How are you?
Claire Waite Brown (00:20):
I'm very well, thank you, Sam. Thank you
so much for having me.
Sam Sethi (00:23):
You're very welcome.
Now, why are you on the show?
You're obviously a power source,and that's very nice having you
here. But I think it's becauseyou've got a brand new podcast
that you're launching that wewanted to talk about. So what's
this brand new podcast thatyou're launching?
Claire Waite Brown (00:35):
Yeah, it's a podcast about podcasting, who I
love listening to podcasts aboutpodcasting, and now I've decided
to make my own. But it's veryspecifically looking at the
human friendly, the useful sideof the podcasting 2.0 features.
So people will have heard youguys talking about these things
(00:56):
on here, and we hear a lot aboutthe tech side of it. But for
this show, I'm breaking it downand explaining why these
features are good for a humanpodcaster and a human listener.
And actually it's called inpractice, that's podcasting 2.0
in practice, because I'mactually going to tell you how
(01:17):
to do the thing as well as alistener and as a podcaster.
Sam Sethi (01:21):
Now, I believe that the trailer is currently
available, so that's good. Butwho have you asked to come and
help you on this podcast?
Claire Waite Brown (01:31):
Yeah, you're right. The trailer is available
and I've had a lovely busy fewmonths talking to lots of people
because I'm not the expert inthis, and my whole outlook is
that I'm an independentpodcaster. I have lots of indie
podcast chums who I speak withand we say, Oh, I don't really
understand what it is. All thisis a bit scary. Or perhaps I
(01:52):
should know about it, but wheredo I go? So that's the approach
I'm coming at. I'm not theexpert, but I've asked some
other people to come and tell methey're the experts. So, for
example, I've spoken to you,obviously, Sam. James Cridland
is a guest. Ellie Rubinsteinfrom Pocket casts Jordan Blair
from Sprout. Ask Mary. DanielDay-Lewis I've also asked some
(02:16):
of my podcast pals, David andLeila Matis and Sarah Ferris. So
there's a good mix of gueststhat come in and talk to me
about the thing they like best.
Usually they've said to me, Iwant to talk about this thing.
Claire Yes, please do. So thoseare some of the guests I've had
who will talk about They'll givethis kind of a lecture. That
sounds a bit depressing. It'snot bad. It's a happy lecture.
(02:36):
It's a fun lesson in what thething is. And they tend to get
very enthusiastic about it aswell, which is lovely.
Sam Sethi (02:45):
So from what I understand though, this isn't a
passive podcast, as in let melisten to it and let me just
ingratiate myself withwhatever's being heard. This is
a active podcast, so explain tome what that means.
Claire Waite Brown (02:59):
Yeah, homework. I give you homework,
guys. The thing is, I can hearlots of people talking about how
wonderful a certain feature isand then go, okay, but how do I
do it? How do I find this? Sothat is exactly what I've done
in here. You know this sound.
But from my day job, Iillustrated non-fiction books
and it's something I've beendoing for very many years. So
I've actually planned this wholecourse as I would plan one of my
(03:21):
books. So I've even got a flatplan where I'm looking at the
chapters as in book chapters,how they should be ordered. So
that the idea is, is you followthe episodes in the correct
order. You start at number one,because what I say at number one
relates to number two, and theyall kind of relate as we go
along and as you learn a bitmore and get to grips with that,
(03:44):
then we get on to some of thefeatures that might seem a bit
more challenging. Actually,they're not when you come and
listen to them. So the homework,once you've had a lesson from
our expert, I pop on again andsay, Right, let's do this, let's
go and find some apps thatsupport these features. And then
I help you. I give you links abit further down the line. Once
(04:06):
I get into chapters, I doactually use photography on the
chapters to physically show youhow you can do some of the
things on some of the apps orwith some of the hosting
companies. So you learn what thelovely feature is, then you go
and find it. And as podcasts, Iwould also tell you how you can
set it up with some of the hosts,the hosts that support things.
(04:28):
So yeah, and then there's a I'vecalled it extra credit. You can
give yourself some imaginaryextra credit if you listen some
of the extra episodes which somemight be a bit about history,
some might be a bit about thefuture and what to expect going
forward. So yeah, there isinteractivity and I don't expect
me to be doing all the work. Iexpect you to be doing the work
(04:49):
as well.
Sam Sethi (04:50):
Excellent. Yes. And now why did you start this? I
mean, let's go back to thebeginning. Why bother? There's
enough of us out there talkingabout podcasting to know to bore
everyone to death for hours. Sowhy would you start another one
that says podcasting, Twitter?
Oh, let's teach you how to useit.
Claire Waite Brown (05:07):
Well, exactly. For that reason, I
think as an independentpodcaster, I am one of those
people who does like listeningto podcasts about podcasting. So
over the last year and a half orso, maybe two years, I've been
slowly having this informationinfiltrated. So then I'm
understanding sometimes youmight listen to a show and one
(05:29):
person will come on and talkabout all these wonderful
features that you can write andyou can do this and you could do
that, and in the future youcould be able to do that. I
don't understand. So that'sexactly what I wanted to do.
Slow it down. I have to say thatI had started to pick up what is
podcasting 2.0 when I waslistening to shows like Pop News
Weekly Review, also buzz cast.
And then I spoke to Oscar Marywhen I was at Pop News Live in
(05:51):
London. So over time I've beenpicking this up and thinking,
actually, this isn't as scary asit sometimes comes across. This
is doable. And I was at a ITevent in March. The Women in
Web3 event run by Lauren Ingramand one lady there just
explained very clearly what wasmeant by Web3 and I was like,
(06:13):
That would be good forpodcasting 2.0 to explain it
that clearly that I canunderstand. So then I had a chat
with you about it, like howcould I do this? And the obvious
thing to do to teach podcastersabout podcasting technology is
to make podcasts. And I was thenjust excited because I've got so
(06:34):
much knowledge of all the booksI've worked in that this could
work that way. And you and Ihave spoken about the human side
of it, how it helps the podcastand not the tech side. No, we
don't care about the tags. Idon't care how they get in there.
That's what clever people likeyou and hosting companies do. I
don't need to know that. What Ineed to know is how is this
(06:55):
going to help me? How is thisgoing to help my show get found?
How is this going to help mecommunicate with my listeners
and hopefully at some point thisis going to help me get a little
bit money as well. So that's howwe doing it, breaking it all the
way down very, very much step bystep. That's why I decided to do
it.
Sam Sethi (07:14):
And I'm so glad you have, because realistically, I
think, you know, some of us whoare leading the charge on
podcasting Twitter are probablyhave left behind too many people
who are going, Oh my God, whatare they talking about over
there? And we need to go back tobasics, back to 1i1. So of the
times that you've been having,you know, courses on, what's
(07:38):
your favourite tank out there?
Claire Waite Brown (07:39):
Oh, it's patrol. I think control is so
sweet and cute and lovely andit's just a way for podcasters
to support other podcasts. A podrole is where you put on your
show of the shows that you likeand that you recommend and you
are the trusted host. Ifsomebody likes your show, they
(08:00):
like you, so they trust you toput in that pod role shows that
they will like. So I just thinkit's a beautiful way for
independent podcasters tosupport each other, to put those
shows in. So that's why it's myfavorite one. And Jordan Blair,
I asked Jordan to come and speakabout this feature and she loves
(08:21):
it as well, and we got all veryexcited about all the different
ways you can use it as well.
Sam Sethi (08:25):
What's the one frustration you found in with
doing all this? Oh.
Claire Waite Brown (08:30):
Okay. It's technology, right? And it keeps
flipping, world changing. It'strying to create something that
you covered and say, Oh, well,I've done this now.
Sam Sethi (08:40):
Yeah, okay. That's my fault.
Claire Waite Brown (08:42):
Throughout the course, I'm saying, please
be aware, technology's changed,so use your common sense. What
I'm giving you now is correct.
At end 2024. So do use yourcommon sense, but also because
I've recorded a lot of theepisodes already and I've seen
some changes happening. This iswhy I wasn't able to tell you
how many episodes I'm going todo because I'm going to be put
(09:03):
in a few little extra bits into,say, since the time of recording,
this update has happened. Sowhile technology updating is of
course a wonderful thing whenyou're trying to be an organised
editor, it's frustrating.
Sam Sethi (09:22):
It is. And I promise you it's frustrating as an app
developer and things keepchanging as well. So I feel your
pain, as they say Now remindeveryone, when will the first
episode drop?
Claire Waite Brown (09:34):
So the first episode is coming out on the 1st
of January and then I will bereleasing episodes weekly. The
very first episode is theintroduction. It tells you why
I'm doing this and how it works.
And then throughout the next fewweeks until the end of March,
I'll be releasing little groupsof episodes. So like chapters in
(09:56):
the book. So when we're talkingabout transcripts, for example,
on that week, I will release allthree episodes relevant to
transcripts. So you get yourlesson, you get your homework,
and in the case of transcripts,there is an extra credit. So
episodes releasing weekly,sometimes it will be two
episodes a week, sometimes itwill be three episodes a week.
And then depending ontechnologies, may be the odd
(10:19):
extra little one as well. Soyour is up to date as you can be,
but the plan is they're startingin January. The season finishes
with these are the texts thatI've chosen for this particular
season. The ones that areeasiest to understand. I think
the ones that are most useful,the ones are the friendliest and
the most fun and will finish atthe end of March with first
series.
Sam Sethi (10:41):
Will they be in series two?
Claire Waite Brown (10:42):
Yes. So I'm thinking that my homework at the
very end of series one will befor people to get in touch with
me and tell me what they want tolearn about in series two,
whether that's from theprofessionals who are
implementing it or the podcastis who want to learn more about
it. So as I said, I've stuckwith the really, really useful
(11:04):
and easy to implement featurestraightaway. I know a couple of
people already who areinterested in telling me about
some of the other features, andyou've told me some of the other
ones that I think will be useful.
So yeah, I think that will be aseries too.
Sam Sethi (11:18):
Excellent. Remind everyone, Claire, where and what
the name of the podcast iscalled.
Claire Waite Brown (11:23):
Yes. So this show is called Podcasting 2.0 in
practice, and my name is ClaireWhite. Brown You'll also find
creativity found, which is mypodcast that started me on this
whole journey. And over onInstagram, I do have a
podcasting 2.0 in practice, anInstagram account. I will be
(11:44):
creating a web page to go withthis show that features a bit
more information about ourguests, information about where
you can go, like hostingcompanies, apps, APIs that can
help you with your transcript,that kind of thing. So that will
be at creativity found Doc Co.ukslash podcasting. So the two of
those are together. Yeah, butInstagram wise there is a
(12:08):
podcasting 2.0 in practice aswell.
Sam Sethi (12:10):
Excellent. Claire, congratulations. Thank you for
doing this.
Claire Waite Brown (12:13):
Thank you so much. Thank you for asking me on
to tell you all about it.
Sam Sethi (12:17):
You're very welcome.
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