During this episode, Di Forster who is a social media, and marketing expert who has been working with businesses like yours for 19+ years, shares some highly effective tips and techniques. Golden nuggets of information that are especially relevant for SA owners.
She provides you with a breakdown of each of the marketing channels, shares the pros and cons of each of them and explains how you as a SA owner can use them to increase bookings.
KEY TAKEAWAYS
You have to cut through the noise and get people´s attention.
You can´t outspend the big companies, but you can be smarter.
Know your audience and create content that appeals to them.
A website for mostly contractor guests will look very different from one aimed at attracting families.
Focus on solving problems for your target guests e.g. highlight free parking.
Make sure your website answers your audience´s questions.
Focus your marketing efforts on people who are ready to book, rather than those who are just browsing.
How you set up your Google Business Profile matters.
Putting the right content on your website enables you to rank high for people who are looking for accommodation in your area.
Do the maths when paying for ads.
Use the social media platforms that your target audience uses. Di explains how to work out which ones to use.
Re-purpose your content e.g. a single video can be cut up and posted across multiple platforms.
Start posting on YouTube, it´s a Google asset.
Post regularly if you don´t you´ll slip down the rankings.
Use offers to tempt people to book direct.
Target local events that attract visitors e.g. graduations, Christmas markets, etc.
Plan your marketing now for events that are taking place next year in your area.
For each block of a page include a call to action and the ability to book.
Include WhatsApp as a contact method. Most people now prefer to use WA.
BEST MOMENTS
‘You have to differentiate yourself from everybody else because there's so much c**p out there.’
‘$436.6 billion is spent on advertising. ’
‘So, you've got a higher chance of beating booking.com and Airbnb because you're focusing on location. ’
“Your customer needs to see the telephone number, to see the button to book now, because they can't be asked to scroll back up”
“Content is still king, that's not changed for 20 years.”
GUEST RESOURCES
https://www.linkedin.com/in/diforsterecommerce
https://www.advansys.com
VALUABLE RESOURCES
Discovery Day Sign-Up Page -
https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676
The Serviced Accommodation Property Podcast- https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2
https://propertysoldier.co.uk/
Serviced Accommodation Success by Kevin Poneskis
Rich Dad, Poor Dad by Robert T Kiyosaki
ABOUT THE HOST
Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.
Kevin was in the British Army serving 24 years, mostly in a Commando unit and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.
CONTACT METHOD
https://en-gb.facebook.com/propertysoldier
kevin@propertysoldier.co.uk