What Tommy Hilfiger’s Times Square Billboard Teaches Us About Podcast Success

What happens when one bold move puts an unknown name next to legends? Tommy Hilfiger was just another guy until a single Times Square billboard changed everything.

• We’ll look at why perception drives success before proof does.
• We’ll find out how podcasting today lets you bypass the gatekeepers.
• And we’ll see what it takes to stick with your message until the world catches on.

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Key Takeaways

1. Tommy Hilfiger's career was instantly changed by a daring, unconventional billboard, showing that sometimes you have to demand attention and position yourself among the icons if you want to be noticed. Don’t wait for approval—create your own credibility.

2. In both fashion and podcasting, the perception you build (often before your actual “product” is known) is what drives your brand forward. Reality matters, but perception is what builds empires. Strategically managing how you’re perceived can skyrocket your visibility.

3. Today’s decentralized media landscape makes podcasting a powerful way to “put yourself on the map”—creating curiosity, credibility, and brand awareness, much like Tommy Hilfiger’s billboard did back in 1985. One episode, when crafted and promoted well, can change everything.

4. Success in podcasting (and entrepreneurship) is rarely instant. It’s not about your first episode—it’s about how long you can keep going through the low-listen days. Consistent effort over time is what leads to that one breakthrough moment.

5. Unlike in the past, you no longer need someone’s permission or industry approval to share your message. With podcasts, creators control their own narrative and access their audience directly. “Pick yourself,” broadcast your story, and connect with those who need to hear it.

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