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October 7, 2025 • 23 mins

Marketing is an investment, not an expense. 

Of course, a marketing podcast would say that. BUT we’ve seen it too many times: marketing is treated like a fire extinguisher rather than a growth engine. By then, it’s too late. 

As you prepare 2026 budgets, now is the time to decide where marketing fits in. Listen to Growth Partner, Rachael Horn, share what she’s learned from working with both reactive and proactive companies over the years.

  Plus, she and Jen share top trends that could impact your strategy for next year. 

 

Looking for more intel like this?

💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/    ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact

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