We sit down with Grant Aschenbeck, salesman with Bruckner’s Truck and Equipment in Odessa, Texas, to talk about two sides of the same coin: how owner operators can grow their business through relationships and consistency, and how to show up prepared when it is time to buy a truck.
Grant shares how he went from coaching football with no trucking background to becoming a top-performing salesman, earning recognition through Mack’s Bulldog Club trip and winning the Walk the Bulldog sales competition. Along the way, he breaks down what actually creates success in sales, why referrals are underused, and how the best dealership experiences start long before the customer ever walks in the door. Grant discusses:
-Building new business as an owner operator, including trust, doing what you promise, and having the courage to ask for referrals
-How to get started when you have no network, including building a list, cold calling, knocking on doors, and staying consistent with the basics
-How to prepare for a dealership experience, including financing first, understanding your application, and being proactive about lead times and upfitting
-What modern dealers provide beyond the sale, including parts, service, uptime support, maintenance contracts, remote updates, and new safety tech like Mack Protect on Mack Medium Duty Trucks
If you are trying to land your next customer or buy your next truck, this episode is a practical guide to doing both with a plan and a purpose. What’s next?
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