Cold Email Tactics That Actually Work & The 3-Year Strategy That Changed Everything
Marc McDougall has been running his freelance web design business for 13 years, specializing in conversion optimization and full-service work for software companies. In this episode, he pulls back the curtain on the marketing strategies that have kept his pipeline full for over a decade.
In this episode, you'll discover:
- Why paid discovery projects became Marc's game-changer for landing five-figure contracts
- The unconventional cold email approach that gets 50% reply rates (yes, really)
- How to use video outreach without spending hours per prospect
- The brutal truth about growing on YouTube: commit to weekly uploads for a very long time
- Common landing page mistakes that are killing your conversion rates
- Why asking "why?" repeatedly sets you apart from desperate competitors
- The power of lowering activation energy on your calls-to-action
- How Marc closed $105,000 in client work from YouTube (and the mistake he made afterward)
Marc shares raw, honest insights about the entrepreneurial journey—from the "pit of despair" when nothing seems to work, to the systems and mindset shifts that create sustainable success. Whether you're a freelancer, agency owner, or small business trying to generate leads, this episode delivers actionable strategies you can implement immediately.
You can learn more about Marc and his business at https://marcmcdougall.com.
Learn more about becoming a guest, sponsoring episodes and where else you can listen at BizGrowMojo.com. Sign up for our newsletter where you’ll get updates about upcoming episodes and guests, insights and breakdowns from previous episodes as well as marketing and business tips you can apply to your own business: https://bizgrowmojo.com/newsletter/.
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