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November 26, 2025 78 mins

Nick Ruest has lived multiple business lives—from dominating local SEO in the early 2010s when the map didn't even exist in many Canadian cities, to closing over $30 million in sales in a single year working in finance, to now building enterprise-grade AI systems that are quickly getting downloaded by hundreds of developers worldwide. He's the co-founder of the Agentics Foundation, a global nonprofit teaching agentic engineering, and he's currently developing multiple AI platforms including AdProof AI for Shopify stores.

In this episode, you'll discover:

  • ✓ The underground method for setting up lead gen sites using storage facilities (not virtual offices)
  • ✓ Why Nick measures his success by how many times he fails each day
  • ✓ The exact sales strategy for selling leads before you even have a client
  • ✓ How to get past gatekeepers by understanding what THEY'RE afraid of
  • ✓ The AI revolution happening right now that's replacing 6-month engineering projects with 3-week builds
  • ✓ Why limiting beliefs cost Nick years of potential growth (and how he overcame them)
  • ✓ The storage facility job that taught him business management skills worth millions
  • ✓ How to reverse-engineer competitor sales pitches to improve your own
  • ✓ The industries with high search volume but low competition
  • ✓ Why virtual offices don't work anymore and what to do instead

Nick doesn't hold back in this conversation. He shares the exact tactics, the mistakes that cost him years, and the mindset shifts that finally unlocked success. Whether you're in SEO, running an agency, or exploring AI, this episode is packed with strategies you can implement immediately.

You can connect with Nick on LinkedIn at: https://www.linkedin.com/in/nicholas-ruest/.

Check out the full episode at BizGrowMojo.com. Sign up for our newsletter where you’ll get updates about upcoming episodes and guests, insights and breakdowns from previous episodes as well as marketing and business tips you can apply to your own business: https://bizgrowmojo.com/newsletter/.

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