Transform Your Business Into a Sellable Asset: Exit Planning Strategies with Dan Mirgon, CEPA
Ever wondered why 82% of small businesses that go to market don't actually sell? In this eye-opening episode, we sit down with Dan Mirgon, a Certified Exit Planning Advisor with over 40 years of experience who has started and run five companies, consulted with 300+ businesses, and knows exactly what it takes to build a sellable business.
Dan breaks down the critical difference between businesses that sell and those that don't, revealing why most baby boomer business owners are emotionally ready to exit but mathematically nowhere near prepared. He shares insights on the five pillars of intangible capital that buyers actually look for: financials, customer base, staff quality, leadership structure, and organizational culture.
Key Topics Covered:
✅ Why 82% of businesses fail to sell and how to avoid that fate
✅ The difference between being emotionally ready vs. actually ready to sell
✅ How to differentiate yourself in a noisy marketplace (the "Purple Cow" strategy)
✅ The smart side vs. healthy side of business operations
✅ Real-world valuation methods using actual market data, not projections
✅ The three phases of business ownership: Startup/Survival, Significance, and Sale
Whether you're years away from selling or just want to build a more valuable business, Dan's practical strategies will help you think like a CEO instead of a busy manager and position your company as an asset worth buying.
About the Guest: Dan Mirgon is a Certified Exit Planning Advisor who specializes in business and financial strategy for companies with $500K to $5M in revenue. With credentials in estate planning, financial management, and decades of hands-on business experience, Dan helps business owners prepare for successful exits years in advance.
You can learn more about Dan and his business at https://mirgonconsulting.com/.
Learn more about becoming a guest, sponsoring episodes and where else you can listen at BizGrowMojo.com
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