In this special Boss Moves Spotlight episode, we sit down with longtime CBC colleague Lisa Park, affectionately known as the Queen of Small Group Benefits. With nearly 20 years at CBC, Lisa has seen it all—helping small businesses navigate rising costs, complex regulations, and the challenges of offering meaningful benefits to their employees. From her passion for supporting mom-and-pop shops to her expertise with Costco’s custom health marketplace, Lisa shares why she loves working with employers who are often overlooked, and how her approach makes benefits simple, affordable, and tailored. You’ll hear about her journey to CBC, the evolution of small group plans, game-changing products like Level Funded Advantage and Emeritus Dental & Vision and why treating every client like family keeps her inspired after two decades. If you’re a small business owner, or simply curious about the people behind CBC’s mission, this episode gives you a front-row seat to Lisa’s passion, knowledge, and heart for helping others.
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