77: Coaching Call: Crafting a 60-Second Presentation That Actually Drives Referrals

What should you say during your 60-second presentation when you want people to actually recognize and act on referral opportunities?

In this episode, Faithann Basore sits down with Lizette Clouta for a live coaching session to build a clear, referral-driven 60-second presentation. Together, they move from a general introduction to a structured, story-based pitch that gives people in the room specific clues to listen for.

If you’ve ever felt unsure what to say during your weekly introduction—or like people still don’t “get” how to refer you—this episode walks you through exactly how to fix that.

What You’ll Learn in This Episode

• Why your 60-second presentation is not a commercial—it’s a clue-giving exercise
• How to use a recent client story to create clarity and relevance
• The importance of a specific referral ask (not “anyone who…”)
• How to give your network language they can actually use
• Why repeating the same message multiple weeks in a row increases referrals

The Structure of a Referral-Driven 60 Seconds

Faithann walks Lizette through a simple framework:

1. Name + Business (clear and confident)
2. Recent client result (testimonial-style)
3. Specific referral ask (who exactly you’re looking for)
4. What they’re saying/feeling (recognition cues)
5. What to say (give your network a question to ask)
6. Clear next step (how to connect you)
7. Repeat your name + business

Key Takeaways

Most people struggle with their 60-second because they try to explain their business.

But your job in a networking room is different: 👉 Help others recognize when they’re standing in the middle of a referral for you

Clarity creates referrals. Specificity creates action. Repetition creates results.

Resources & Next Steps

When you’re in a networking group and want help crafting a 60-second presentation that actually drives referrals:

👉 Book a referral clarity session

When you want better one-to-one conversations:

👉 Download 10 Questions to Ask in a One-to-One https://www.thenetworkerstourguide.net/resources 

Connect with Lizette: https://www.thinkdifferentdementia.com/

Share This Episode

If a friend or business connection came to mind while you were listening—someone you genuinely want to see thrive—send this episode their way.