Change by Design
Welcome to Change by Design, the podcast where we shine a spotlight on engineering transformation. Each week, Lifecycle Insights CEO and Chief Analyst Chad Jackson dives deep with leaders driving real change in the world of engineering. From breaking down barriers and challenging the status quo to fostering cultures of innovation and resilience, our guests share their journeys, lessons learned, and actionable insights to help you become a catalyst for positive change in your own organization. Whether you’re an engineer, an executive, or simply passionate about making a difference, you’re in the right place. Get ready to be inspired, empowered, and equipped to engineer a better future—one change at a time.
Episodes
- The Unpaid Labor of Change: Why change agents are essential but rarely have the offic...
- Choosing the leadership track: Why ...
In this episode, we sit down with McKray Jones, a Technical Program Manager and Deputy Director of Engineering, to explore the evolving role of the “Change Agent” in modern engineering organizations. McKray shares his unique journey from the Marine Corps to leading complex hardware integration teams, offering a fresh perspective on why the engineering industry is facing a leadership vacuum and how to fill it.
We dive deep into the ...
- AI-Native Workflows: We deconstruct the concept of “AI Scaffolding”—a method to provide engineering models with a “memory” by using document-based inputs to maintai...
In this episode of Change by Design, host Chad Jackson interviews Greg Livelli, Senior Vice President of Innovation at Harvey Performance Company. Livelli shares his non-linear career path from business development in Asia to leading global transformation initiatives, offering a unique perspective on how curiosity and a “love for transformation” drive engineering success.
Their conversation centers on the evolving role of engineeri...
Lifecycle Insights CEO and Chief Analyst Chad Jackson talks with change agents Alex Atala and Marshall Hulbert about how they’ve led major engineering transformations—from early CAD adoption to model-based definition—while navigating resistance, politics, and cross-functional complexity. They share the key skills, mindsets, and approaches that make change initiatives succeed—or fail—offering practical guidance for anyone looking to...
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