In this episode of Customer Growth Sessions, Pat Ahern discusses two key SEO strategies for e-commerce businesses to boost revenue, especially during the post-holiday slump. He emphasizes the importance of creating collections pages to enhance search engine visibility and user experience, and the benefits of setting up Google Merchant Center to tap into additional revenue streams.
Pat shares practical advice and real-world examples to illustrate how these strategies can lead to significant revenue increases.
Pat also recommends the Google & YouTube app for Shopify, which makes integrating Google Merchant Center with your store straightforward.
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