In this episode of Customer Growth Sessions, Pat Ahern speaks with Aya Shimura, founder of A.Shimus, a women’s workwear brand specializing in petite designs made in Japan. Aya shares her journey of building the brand, the value of Japanese craftsmanship, and the process of finding the right manufacturing partners. She also breaks down key considerations for emerging businesses, including minimum order quantities, production lead times, and effective communication with manufacturers.
Additionally, Aya discusses inventory management and the challenges of shipping and tariffs in the fashion industry.
To learn more, visit the official A.Shimus website and follow the brand on Instagram.
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