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February 18, 2026 38 mins

In this episode, Mason Duling, Managing Director of Almost Manic and co-founder of TruColour Products, shares his journey building and scaling consumer brands. He breaks down big-box retail, EDI and ERP systems, marketing strategies that drive sell-through, and his latest venture, Almost Manic—a mental health–focused performance wear brand.

To learn more about Mason Duling and his work at Almost Manic, visit the official Almost Manic website and follow the brand on Instagram, TikTok, Facebook, and X.

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