In this episode of Customer Growth Sessions, Pat Ahern sits down with Tricia Salcido, CEO of Softstar Shoes, to explore the company’s remarkable journey — and its recent transition to 100% employee ownership.
Tricia shares her personal background and the story behind Softstar Shoes, a values-driven footwear company known for its craftsmanship and community roots. She walks through the strategic and emotional considerations behind the company’s move to an employee-owned trust (EOT), explaining how the structure works and why it aligned so deeply with the founders’ long-term vision.
This is the organization that Tricia mentioned that can help with setting up an employee-owned trust. https://project-equity.org/
Want to know more about Softstar Shoes? Visit their website here: 👉 Softstar Shoes
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