Ep.144 - Most businesses don't fail at paid advertising because they picked the wrong platform. They fail because they weren't ready when they launched. In this episode of Endless Customers, Alex Winter sits down with Tanner Holman, paid social strategist on the Swell team at IMPACT, for an honest conversation about what it actually takes to make paid ads work.
This episode isn't about campaign tactics. It's about the foundation that has to be in place before you spend a dollar, and how to know whether you're actually there yet.
Highlights include:
- Why the ad platform is almost never the real problem
- How to read impressions, clicks, and conversions to find exactly where your funnel is breaking
- What warning signs tell you that your creative, tracking, or sales team isn't ready yet
- How to think about budget and timeline in a way that's honest instead of optimistic
- The red flag to watch for before signing with any paid media agency
If you're thinking about running ads this year, or you've tried them before and didn't see the results you expected, take a listen to this episode.
Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust.
#EndlessCustomers #PaidAds #PaidMedia #DigitalAdvertising #ContentMarketing #SalesEnablement #B2BMarketing #MarketingStrategy
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