Ep.147 - When business slows down enough that you have to start cutting your own team, you can either wait it out or change the game. Stacie Feller chose to change it. In this episode of Endless Customers, Alex Winter sits down with Stacie Feller, president of KangaRoof, for an honest conversation about what the first five weeks of implementing Endless Customers looked like for a small residential roofing company that decided to go all in.
This episode isn't about roofing. It's about what leadership alignment actually looks like in motion, and how the right culture can create momentum before the strategy even has time to set.
Highlights include:
- How Stacie got her entire team bought in before alignment day happened
- What 46 action items from Endless Customers Live looked like in practice
- Why she films 1-to-1 videos from her personal cell phone and shares them with her sales team
- How she closed a job by addressing a competitor's warranty on video, in real time
- The 'be people vs. do people' framework and what it means for finding the right coach
If you're running a small business in a market that is changing faster than your current strategy can handle, this one is worth your time.
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#EndlessCustomers #KangaRoof #RoofingBusiness #ContentMarketing #TheyAskYouAnswer #SalesEnablement #SmallBusinessGrowth #TrustContent #B2BMarketing #VideoSales
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