Ep.149 - When bigger competitors move into your space, you can't outspend them. But you can out-trust them. In this episode of Endless Customers, Bob Ruffolo, founder and CEO of IMPACT, sits down with Dan Kerr and Adam Gardiner, co-founders of AdjusterPro, for an honest conversation about what it actually takes to rebuild a marketing team and get real traction against industry giants.
This episode isn't about content strategy in theory. It's about the messy, real work of getting the right people in the right seats and what changes once you do.
Highlights include:
- How AdjusterPro found their content manager already on their own team
- The output-based hiring process that self-selected for the right candidates
- Why creating content for AI is driving traction where SEO couldn't
- What finally broke down the wall between their sales and marketing teams
- How coaching kept the implementation alive when internal resistance nearly killed it
If you're a business owner watching competitors with deeper pockets outrank you and wondering what to do about it, this one is worth your time.
Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust.
#EndlessCustomers #AdjusterPro #InsuranceTraining #ContentMarketing #InHouseMarketing #TrustBasedMarketing #EndlessCustomersCoaching #B2BMarketing #MarketingLeadership #AIContent
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