Ep.146 - In the world dominated by numbers and spreadsheets, TMA Accounting decided that a YouTube channel was an essential part of what they do. In this episode of Endless Customers, Alex Winter sits down with Marcos Navarro, videographer at TMA Accounting, for a candid conversation about what it actually looks like to build a trust-first video strategy inside a small professional services firm.
This episode isn't about making accounting look exciting. It's about using video to answer the questions your buyers are already asking, before they ever reach out to you.
Highlights include:
- Why TMA hired a full-time videographer and what the CEO's buy-in made possible
- How they get accountants and CPAs to show up with confidence and personality on camera
- What 7,000 subscribers and 1,200 views per video look like after about a year
- How they use Google Ads to boost content strategically without relying on paid traffic
- The Star Wars concept that became one of their strongest-performing videos
If you're in a service business wondering whether video can really work for your industry, you’ll connect with Marcos and TMA’s story.
Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust.
#EndlessCustomers #VideoMarketing #SmallBusinessMarketing #AccountingFirm #YouTubeStrategy #ContentMarketing #TrustContent #B2BMarketing #PaidAds #SalesEnablement
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