IWD E3: Donna Edwards on Natural Skincare and Radical Simplicity

In this special International Women’s Day series episode of Food Rebels, Women Changing the World, AJ Sharp sits down with Donna Edwards, founder of Kent-based skincare brand Fox and Bloom. Donna shares the story behind her journey from part-time teacher to natural skincare entrepreneur, sparked by a life-changing mindfulness course that helped her rethink how she wanted to live and work.    Drawing on her upbringing in a farming family and a background in applied biology, Donna created a range of 100% natural, waterless skincare products designed to support the skin’s natural barrier rather than overwhelm it with unnecessary ingredients. Her philosophy is rooted in simplicity: fewer ingredients, less waste, and a return to natural foundations.    In the conversation, AJ and Donna explore surprising parallels between food and skincare, from the dangers of ultra-processed ingredients to the growing consumer shift toward transparency and healthier choices in everything we consume or apply to our bodies.   They also discuss the realities of building a business later in life, challenging the myth that entrepreneurship is only for the young. Donna explains why starting a business in your 40s can bring clarity, experience and confidence, and shares practical advice for anyone considering taking the leap.   From mindfulness and lifestyle businesses to integrity in product creation, this episode is a thoughtful conversation about slowing down, trusting your instincts and building something meaningful on your own terms.   Listeners can also enjoy 15% off Fox and Bloom skincare throughout March using the code REBELS15.