Recorded live at the 2026 Cannes Lions, Genuin Connections host Matt Wurst sits down with Brian Kaminsky, Chief Operating Officer at Infillion, for a sharp, no-hype conversation about where advertising is actually headed.
Brian has spent 20+ years scaling media businesses, from HuffPost and Reuters to more than a decade inside iHeart's ad tech world. In this episode he breaks down the shift from programmatic to agentic advertising, why the next generation of media buying changes what's possible, and how Infillion's composable, open approach is built to free marketers from walled gardens and all-or-nothing platforms.
The two get into the move past AI hype toward AI that actually works, Infillion's acquisition of Catalina and what SKU-level shopper data unlocks for CPG brands, open web measurement with walled-garden fidelity, and the part of this business that stays human no matter how much automation arrives.
If you work in advertising, media, marketing, or ad tech, this one rewards a full listen.
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