Mindie Kaplan built an AR/VR agency from scratch in 2016, sold it to MediaMint, and spent the years since figuring out what "human plus AI" really means for one of the ad industry's biggest operations partners. Now EVP of Growth and Marketing, she talks with Matt Wurst about her path from founder to executive, how a single client's messy workflow became MediaMint's AI product Mia, and why some of the world's biggest brands are still duct-taping together their tech stack.
They also get into the Million Mammogram Challenge, the campaign Mindie started after catching her own early-stage breast cancer, now aiming for a million mammograms scheduled by 2028.
A conversation about founders, AI, and building things that matter beyond the P&L.
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