Nine Tines: Real Yorkshire Vodka

What happens when a doctor, an engineer, a financial controller and a farmer start a drinks business? How do you start a vodka brand when you don't know how to make it? How did their creamy, smooth potato-based vodka win a raft of awards before they'd even sold a single bottle?

In this episode, Jo Densley dives into the journey of Nine Tines, the premium spirit that's putting Yorkshire on the vodka map. Founders Gwen Bromley and Richard Smith (the doctor and the engineer) explain how their passion for Yorkshire's landscape and produce inspired them to craft a premium potato-based vodka using locally grown ingredients, all within a nine-mile radius. They share insights and experiences from starting the business, actually learning to make vodka, designing and honing the process, and putting authenticity and sustainability at the heart of their business. 

Listen to this episode to find out:

• The secret most other vodkas don't want you to know 
• What's different about Nine Times and how did it win gold over products from the likes of Pernod Ricard and Diageo
• The diverse skills the four founders bring to the team
• What went into creating their meaningful and elegant branding
• What they've learned about taking their product to market
• The partnerships that have been key to growing the business

 

This episode is essential listening for anyone building a premium food or drink brand who wants to understand how provenance, craft, and patient brand-building can create genuine competitive advantage - even in a crowded market.

 

Find out more about Nine Tines and buy online: https://ninetines.co.uk/

 

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My name is Jo Densley, and I help food and drink businesses grow with joined-up sales and marketing. There’s a wealth of free webinars available on my website, where you can also explore my services and read my case studies as well.