Empowering consumer centricity across all levels is critical in today's rapidly evolving business environment. Join Kalindi Mehta, Global VP, Head of Insights, The Estée Lauder Companies, as she sits down with host Jon Last, President of the Sports and Leisure Research Group, to discuss strategies for embedding consumer insights into decision-making processes. This episode dives deep into the significance of democratizing consumer-centric decisions, leveraging AI and technology, and fostering a culture of shared ownership within organizations. Learn how to navigate the complexities of influencing decisions without formal authority and ensuring insights translate to tangible business results.
00:00 Introduction to Business Language and Insights
00:24 Welcome to the Podcast
00:43 Guest Introduction: Kalindi Mehta
01:24 Driving Decision Making and Impact at Scale
02:30 The Evolution of Consumer-Centric Decisions
03:30 Empowering Decision Makers with Consumer Insights
06:16 Building Decision-Backed Systems
09:20 Influencing Decisions at Scale
15:15 The Role of Technology and AI
17:27 Defining Success in Insights
18:46 Organizational Structure and Insights
21:28 Cultural Shifts for Consumer-Centricity
22:49 Influencing Without Formal Authority
24:09 Aligning Teams Across Markets
25:48 Advice for Insights Professionals
28:56 Advice for Agencies and Partners
30:23 Conclusion and Key Takeaways
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