Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:05):
Welcome to the Inspiring Women of Iowa podcast,
a special series
amplifying the stories of the inspiring women of Iowa.
Finalist.
Inspire Young Women of Iowa is an annual event hosted by Girl
Scouts of Greater
Iowa with the goal of celebrating women of courage,
confidence and character who are making the world
(00:27):
a better place.
Why does that sound familiar?
Well,
because it also happens to be the mission of the Girl Scouts,
where they believe society is better because strong
women show girls that anything is possible.
This event was created by Girl Scouts of Greater Iowa in 2017
to celebrate women in our community
(00:48):
and share their stories, while raising support
for the Girl Scout programs
that build the next generation of inspiring women.
16 individuals are celebrated annually with the courage,
confidence, character, and inspiring advocate for women.
Awards. I'm your host, Sarah Noll Wilson.
I am a business owner,
a champion of women, and I'm also a proud Girl Scout alum.
(01:12):
So massive love to troop 238,
and I am honored to have the chance to speak with these amazing,
inspiring women and to share their stories with you.
Joining me today is
Karri Rose, who is the Chief Inspiration Officer at Rose Farm,
(01:33):
and she is being recognized
as a finalist for the Character Award.
Karri.
It took us a hundred tries to get here.
So friends who are listening and watching,
we had to reschedule for a variety of reasons.
There was some misunderstanding.
And then now we've literally had every possible
technical internet system failure happen.
(01:54):
But we are here and we are making it happen.
We’re here, Sarah. Happy Friday.
I'm so honored to be here with you today.
I'm so glad it finally worked out.
I am too.
I just
I was like, the universe is conspiring against us, but no, but.
So we're here
and let's be present and celebrate you and amplify
you and your work.
(02:14):
Karri, before we get into the work you do and the nomination
you received, what do you want us to know about you as a human?
Well, Sarah, I was
born and raised in Arkansas by a multi-generational farm family.
I wondered, I was like, that sounds like an Arkansas accent.
And I was, okay. Keep going. Yeah.
(02:35):
I married this cute boy from Iowa,
and I moved here to Iowa in 1996.
I worked for a company that I absolutely
loved and dreamed of working for.
I started working for them when I was 23 years old,
and in 2017, they realigned my role
(02:55):
along with 40 other people within the organization.
And that really forced me to my knees.
Starting over at 45 years old was really scary, into an area
that I really didn't know a whole lot about.
I,
you know, to push that chair up at the table
that I had sat at for 21 years
(03:17):
and to jump off the ledge was quite scary.
I think I'm a
testament of, you know, you can really do anything at any age.
And don't let anyone tell you anything different.
I love that, I love that so much.
So talk to us about the work you do.
Talk to us about the Rose Farm and what started all of that.
(03:38):
I'm so honored to talk to you about Rose Farm.
I could talk about it all day long, though.
So. I love it.
I started the, the dream was built in 2018.
So, myself
and another lady within the company that I worked for
were asked to stay, but I just knew that I would be
the sacrificial lamb, so I literally just bowed out.
(04:00):
I cried for about 15 months because my entire adult life I had,
you know, been a part of this organization that I loved so much.
And as I mentioned, you know, intended to retire
from within 13 years of leaving in 2017.
So to walk away to start over was really scary.
And I just started surrounding myself with what I would call
(04:25):
cheerleaders in my stadium.
People that believed in me, knew me from, you know, wherever,
whether it was,
part of the company that I
worked for or just some friends and family and,
I had already lived out here at the farm.
I had lived out here for a number of years.
And I thought, you know, what?
(04:46):
If I did something here at the Farm,
hospitality does run in my blood.
And I really, genuinely love people.
And so the dream was built in 2018.
I had never grown a flower in my whole entire life.
And I decided I'm going to grow some flowers.
And my husband was like, you're going to grow.
(05:07):
You're going to grow flowers?
You're you're a hobby heirloom tomato grower.
Yes, I am, but I'm going to figure this out.
So the dream was built in 18 and 19.
I started growing flowers.
I went to farmers markets and just any place
that would have any pop ups just to get my name out.
(05:28):
Because it's not like I have a business in Des Moines.
I'm 20 miles south of Des Moines.
You have to,
you know, intentionally want to drive here to the farm.
And so,
in 19, as I mentioned, I just went to farmer's markets.
I had no idea really what I was doing.
I understood business, but I didn't understand
(05:49):
really how to market my flowers
and exactly how the farm was going to, you know, take shape.
I had a lot of crazy ideas.
I had a really strong business plan, I thought.
But as we know what happened in 2020 when everything
kind of went backwards, of all things, my farm went forwards.
(06:11):
So
yeah, this was really something that catapulted me
because I opened my farm when everyone else was closed.
That's the first year I started,
my farm school, which I can't wait to tell you more about.
And I would have men and women literally, like, cry
(06:33):
because there's a place to go
and take their children and be outside and
still be a part of community.
So that was 2020.
And then I also knew that I was going to build a platform
to not just to build community,
but also to bring others along with me.
(06:53):
And so the farm started taking shape.
And I would say, you know, in the last five years,
the farm has grown into something I didn't even dream possible.
Really.
It has been so much more than I even thought it could be.
That's really incredible.
And what like, so what does it look like today?
(07:14):
So if somebody were to say, oh, why might I go visit there?
Or what do they offer?
What does that look like today.
Yeah, sure.
So we have nine educators
that teach, we're an education lifestyle center.
So I'm a lifelong learner.
I think most people are.
(07:35):
And you can come here and take a sabbatical.
You can learn something new.
We teach everything from floral design to,
baking cookies, designing pies, pies,
designing lattice on pies.
We have cinnamon roll workshops.
I mean, there are a multitude of things
(07:55):
just in this spring season,
we have over 41 workshops that you could choose from.
And then we. Yeah.
So it's really
I knew you had classes, but I didn't realize the depth of it.
Wow. Yeah.
I was I'm so excited to come alongside
other men and women who own their own small business.
(08:16):
And then I feel that my brand has just been
this great little platform for all of us to grow
together, not just building community, but again,
bringing people here of all ages
and just to, have a different experience.
We also offer farm to table dinners.
I have one chef that I use and,
(08:40):
we have one dinner a month
and it's all grown and raised in Iowa.
We also do private dinner, so that's a big part of my business.
I have, of course, four
beautiful fields of flowers, for the girl that couldn't
grow a flower.
I could grow some flowers, Sarah.
(09:00):
I grow over 100 varieties of cut flowers.
All the gardens are named after our grandmothers
and my beautiful mother in law, who passed away in 2017.
So it's a great way for us to,
you know, really keep those women's legacy alive.
And we get to talk about them every day, which is wonderful.
(09:21):
I have a guest home on my property
so you can come stay here and have an experience.
I have a little shop where I have curated little gifts.
We open April the 16th and we'll close December
the 20th, so I'm open to the public four days a week.
But I would tell you
(09:41):
all of all those things,
the thing that I really want to be known for is farm school.
So farm school was born
when I went through the Iowa State master gardening program.
So I had a complete 40 hours to be considered a master.
And I'm so passionate about kids.
My journey to motherhood was very hard and very heartbreaking.
(10:05):
And so I really have always
had this passion about pouring my life into kids.
And I thought, what if I wrote curriculum?
And I just invited a handful of organizations to come here?
I can teach farm school.
And this is in 2019.
I can see if anyone's of interest,
(10:29):
and then I can complete my 40 hours
and we'll just see where it takes us.
So, Sarah, we just closed out our fifth year of farm school.
We saw over 2500 kids last summer.
Right?
Karri. That's amazing.
(10:50):
It's 100% complimentary to every single kiddo.
Our opening day last summer, we had 403 kids here.
I was like, what is happening?
This is a lot of children in one place.
So two years ago, Fareway became my sponsor,
which really was a game changer for me
(11:12):
as we've continued to grow in farm school.
I want to take a deeper dive just for a moment about really,
what is farm school if they’re listening.
It is a nine week program.
It's on Fridays only.
It's at nine, 10 or 11.
In the past, it's been drop in only.
(11:35):
This year
we're going to go to a ticketed system only because it has grown
to a place of 430 kids is not really manageable,
and it's not really a great experience
for our littlest of the guestshere at the farm,
our little kiddos. So,
Blank
Park Zoo is a partner for us.
(11:57):
The West Des Moines Library.
And then, as I mentioned,
Fareway sponsors it, so they pay 100% of it
so we can continue to offer it for every kid.
And there's no money exchanged.
And then the whole purpose of farm school is to give kids
a front row seat
to what it could be like
to be a good steward of Mother Earth,
and that could be everything from the world of worms
(12:21):
to, pollinators welcome.
We're teaching them
about why bees are important
and why our pollinators are important,
and why they don't want to, be scared of them.
So every week is a different theme,
and it has just brought so much joy to my life.
I love it, I can only imagine.
(12:42):
I want to come on Fridays.
Like, can I come and help on a Friday during the summer
You can, we love volunteers, Sarah.
Yeah, Okay, good to know, good to know.
No.
That's so that's so incredible.
And, you know, it's what's inspiring among many things
is that you
pivoted, you shifted, and now you've discovered something,
(13:06):
not only new and different, but so purpose driven.
And that's having such a huge impact on our community.
I, you know, I love getting to interview all of you.
It's just been such a gift
because you're like, oh, I understand.
Like like not that you question it, but you go, okay.
Now I see like I understand, you know.
You've been recognized, Karri, as an inspiring woman of Iowa.
Who is somebody who inspires you?
(13:28):
Do you have all day, Sarah?
I don't, I sure don't, not after all of our technology.
But, you know, you can you know, you can add it in the thing.
I wish I had all day for us to talk about this, but,
So who who in this let's we'll
we'll focus it, in this moment that we're recording this.
Who is somebody who who inspires you?
(13:48):
Well, I mean, I would have to start with my parents.
My parents have always modeled
what it means to be a servant leader.
If you ask my mama and daddy if they could have
the shirt off their back, they would say,
and what else would you like from my closet?
Like they are two people who inspire me every day.
My mother will be 80 in August
(14:10):
and she still works in the public school system.
My dad still sits on committees.
I mean, they just are lifelong learners.
They’re so purpose driven and
they just give so freely.
They're so compassionate and loving.
And I feel like my brothers
and I have always been so lucky to have them model.
(14:32):
You know what that really means?
It's one thing to say. It's another thing to do it.
So I'd have to say I start with my parents, and,
I've walked alongside my husband now for 30 years,
and he, too, is such a servant
leader, served in the military for 30 years and,
served his city, as a fireman.
(14:52):
And then
and just all the other people that I mentioned earlier
that I feel like are cheerleaders in my stadium,
my Rose Farm
team, the board that I sit on at Wildwood Hills Ranch.
I mean, I'm just inspired by people,
whether you're five years old or you're 100.
I just think there's always something we can learn from
every single person.
(15:12):
I, I love that, and I agree wholeheartedly.
There's something amazing, isn't there, when you're
just open to like, the human experience.
Like, oh, you're different than me.
And that's okay.
And I'm inspired by you and I can learn something from you.
Like, the world is just so much better
when you just, like, love
(15:33):
the people who are in the world with you.
So I love hearing that. That’s so true.
And if we just focus more on that, just spreading
joy and love and all the things we all need.
Yeah, I would, it would, we need it right now.
Karri,
what do you want people who
are listening
or watching this or hearing your story at the event in May.
(15:55):
What do you want them to leave with, either
thinking differently
or doing differently from hearing your story?
Yeah, sure.
You're never too old to chase a new dream, first and foremost.
And I really had, like, brain lock about that.
I kept saying that to my dad and he's like,
would you stop saying how old you are?
You really can start over at any age.
(16:16):
Surround yourself with people who believe in you.
I call them risers.
You know, we all have a naysayer or two, and you have to drown
that noise out and run your own race.
And,
you know, again, just surround yourself
with people that believe in you.
But I also think that,
everyone can give of their time and talent.
(16:38):
That doesn't cost money.
Whatever you're passionate about.
You know, I would say for me, I align myself
with the organizations that I care
so deeply about the change that they are doing.
As I mentioned earlier, I care so much about kids.
Not everyone has the privilege of being born
to two parents like I, like I was born to,
(17:01):
and I feel like it is my duty
in a way, to help shape and mold
those future generations that they are underprivileged.
And they do need a hand up, and they do need a mentor,
and they do need to see things bigger and have exposure
to experiences that they didn't even know existed.
(17:22):
Yeah. No, that's awesome.
So Karri, how can people learn more about your incredible
farm school, the monthly dinners you host,
if they're interested in a private dinner?
I'm going to be looking on your website
about that guest house and just hanging out with flowers.
Sounds amazing. Yes. Right.
(17:43):
So what's the best way
for people to connect with you and learn about, the Rose Farm?
Yes.
I'd love for you to come and mingle at the farm.
You can find us at Rose Farmstead on any social media
or Rose Farmstead, our website is Rose Farmstead.
As you can imagine, there are a lot of Rose Farms.
(18:03):
My last name is Rose,
so I think I was meant to be a flower farmer.
I just didn't know that.
So we'd love for you to join our community
and come out and enjoy this little slice of heaven out here.
Well, Karri, thank you so much for coming in and talking
with us.
And congratulations again
(18:23):
on being a finalist for the Character Award.
Thank you so much, Sarah.
I'm so honored to be with you today.
We made it happen.
We got we got here.
Yes.
The 2025 Inspiring Women of Iowa event will be held
on May 9th at the Meadows Events and Conference Center.
(18:45):
To purchase tickets
and get more information about supporting this event, please
visit Inspiring Women of Iowa dot com,
and all proceeds from this fundraising event stay 100% local
to benefit Girl Scouts of Greater Iowa and their mission
to build up girls of courage, confidence
and character who will make this world a better place.
(19:07):
Thank you for listening and thank you for your support.