EP 23 - The Entrepreneurial Spirit: Building a Functional Food Brand - Paul Frantellizzi

Paul is a passionate and motivational leader with results-oriented entrepreneurial vision and a unique ability to bring great value to every relationship and business opportunity. A former native of NYC, Paul has a 40+ year history and experience with start-ups, executive management, the organic food industry, two-term Mayor, Police Commissioner, filmmaker, and a national sales and marketing director for Mount Sinai Hospital in NYC. He currently leads the team@ Joyful Humans & Blue Toad® developing microdose delivery formats, MGBA support nutrient-rich supplements, protein bars, tinctures, powders, drinks, chocolate, etc., all utilizing Nootropics, Ayurvedic Botanicals, Hemp/ Cannabis/ Mushroom products.  

Prior to creating Joyful & the Toad, Paul was the Chief Innovation Officer for Stanley Brothers Cannabis (founders of Charlotte's Web), he founded the country's premiere co-manufacturer of functional-foods, GOOD SUPERFOODS® (winner of NUTRACON & SSW Editors Choice) and Superfood Innovation Lab® where he innovated for iconic clients such as; USANA, Melaleuca, NuSkin, NewWays, Young Living, Scentsy, Modere, Dr. Mercola, Onnit Nutrition, Walmart, Garden of Life, Kroger, Labrada Nutrition, and many more. Paul also founded the country’s first organic vending distribution company (NextGen Vending®), and developed that industry’s first PLA-based biodegradable water bottle (Earthpure Organics®).  

His beautiful family, core values, sense of community, and a powerful work ethic inspire Paul to be his best everyday 

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In this conversation, Liesl Bernard interviews Paul Frantalisi, a serial entrepreneur in the functional food space, about his journey from battling chronic Lyme disease to founding Joyful Humans, a brand focused on addressing metabolic health. Paul shares his experiences with alternative healing methods, the challenges of building a successful chocolate company, and the impact of a health crisis that led him to prioritize wellness. He discusses the importance of gut health, the role of psychedelics in his healing journey, and the innovative products Joyful Humans offers to promote homeostasis and balance in the body. 

 

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https://www.joyfulhumans.com/ 

Chapters 

00:00 Introduction to Paul Frantelisi and Joyful Humans 

01:42 The Journey into Functional Foods 

04:32 From Struggles to Success: Building a Chocolate Company 

08:33 Navigating Challenges and Innovations in the Industry 

10:16 The Impact of COVID-19 on Business 

11:26 Health Crisis: A Wake-Up Call 

13:57 Healing Through Lifestyle Changes 

16:25 Exploring Spiritual Practices and Microdosing 

19:54 The Science of Happiness and Wellness 

21:02 The High of Running and Healing Journeys 

22:08 Inspiration Behind Joyful Humans 

24:06 The Power of the Name 'Joyful' 

25:39 Understanding Metabolic Dysfunction 

28:34 Biohacking for Health and Balance 

31:21 Spiritual Practices and Psychedelics 

34:37 The Vision and Strategy for Joyful Humans 

 

Contact Paul Frantellizzi: 

https://www.joyfulhumans.com/ 

https://www.linkedin.com/in/paulfrantellizzi/ 

https://www.instagram.com/joyful.humans/ 

Contact Liesl Bernard: 

[e-mail] 

https://www.linkedin.com/in/lieslbernard/  

www.leadingforwellness.com