Élan M. Sudberg is CEO of Alkemist Labs, a passionately committed contract testing laboratory specializing in plant and fungal authentication and quantitative analytical services to the food & beverage, nutraceutical, companion animal and psychedelic industries. He holds a degree in chemistry from California State University Long Beach, and has authored numerous articles on phytochemistry and analytical techniques for the natural products industry. Elan is on the AHPA board, was founding chair of the Cannabis Committee, and now chairs the Psychedelic Plants & Fungi Committee. Other boards he serves on include the United Natural Products Association (UNPA) Executive Advisory Committee. He is a Pharmacognosy and Natural Products Chemistry Advisor to the American Herbal Pharmacopoeia. The industry has honored Elan and his company in 2019 with NutraIngredients-USA NutraChampion award for advocacy of best testing practices, and the Nutrition Business Journal (NBJ) award for Efforts on Behalf of Industry in 2022.
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Élan M. Sudberg shares his 30-year journey in botanical testing, the importance of quality control, and how transparency can revolutionize the industry. Discover insights on testing methods, building a company culture, and enhancing consumer confidence in natural products.
Chapters
00:00 Roots of Passion: A Natural Upbringing
03:08 The Birth of Alkemist Labs: From Garage to Industry Leader
05:55 Navigating Challenges: The David vs. Goliath of Labs
09:06 Expertise and Innovation: What Sets Alkemist Labs Apart
11:55 Understanding Testing: Identity, Potency, and Contamination
14:55 Building Consumer Confidence: The Importance of Transparency
17:47 Outcomes Assured: Marketing Quality in the Industry
22:02 Testing and Quality Assurance in the Industry
25:21 Company Culture and Leadership Values
31:43 The Importance of Work-Life Balance
32:00 Passion for Quality and Integrity
37:44 Health, Wellness, and Personal Life
38:24 The Need for Transparency in the Industry
Élan Sudberg:
https://www.linkedin.com/in/elan-sudberg-62b7774/
Contact Liesl Bernard:
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