AI Is Killing Content The Only Way to Win (Ross Simmonds)

https://www.sterlingsky.ca/can-reddit-links-impact-google-rankings/

There’s more content than ever… and somehow, less of it actually sticks.

AI can pump out posts in seconds. Feeds are crowded. Attention spans are brutal.

So the real question is: why should anyone care about what you make?

In this conversation, I sat down with Ross Simmonds, founder of Foundation Marketing and one of the sharpest thinkers in content right now, to get into what’s actually working.

We talk about:

🔹Why most content gets ignored (even when it’s “good”)

🔹What makes something memorable in a sea of sameness

🔹Why you should bother creating content when AI is stealing it

If you’re building a brand, growing an audience, or you feel like your content is disappearing into thin air: This one’s worth your time.

Show Links:

https://rosssimmonds.com/book/

https://foundationinc.co/podcast/ross-simmonds-show/

https://x.com/cybercpu/status/2046813626175267249

What's the best type of content to get links?

https://www.linkedin.com/posts/rosssimmonds_whats-the-best-type-of-content-to-get-links-share-7452739059107688448-6VPc

Chapter:

00:00 - Introduction: The State of AI and Content Scraping

01:08 - How Gemini and AI Tools Impact Creator Traffic

02:16 - The Long-Term Shift: Moving Beyond the "10 Blue Links"

05:01 - Three Business Models That Thrive in the AI Era

07:27 - Content Strategy for Lawyers and Home Service Businesses

10:44 - Reddit Marketing: A Real-World Insurance Case Study

14:46 - When and How to Start a Brand Subreddit

17:50 - Managing Negative Reviews and Brand Sentiment on Reddit

25:48 - How to Write Reddit Posts for Engagement (Not Just SEO)

29:04 - The Risks of Buying Reddit Comments and "Spammy" Marketing

33:23 - The Role of an Agency in Managing Reddit Presence

35:22 - Content Formats That Earn the Most Backlinks

40:17 - The Biggest Mistake Brands Make with AI Content

44:49 - Remixed Stories: Repurposing Content for Longevity

46:25 - Create Once, Distribute Forever: Book Insights

47:54 - The Future of AI-Generated Avatars and Brand Trust

51:14 - Attribution and Tracking Success in a Multi-Touch World

53:07 - Social Ad Strategy: TikTok vs. Meta vs. Reddit

55:53 - Using Reddit Ads to Influence Search Results

01:03:08 - Marketing for Emergency Services (Locksmiths, Plumbers)

01:04:21 - The "Four Es" Content Philosophy for Local Businesses

01:06:34 - Rapid Fire Questions: Marketing Trends, Dead Platforms, and Originality

01:13:48 - Outro and Where to Find Ross Simmonds

Ep 26119

#localseo #seo #localsearch

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https://localsearchforum.com/

Blogs:

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https://localu.org/blog/