Date & Time: April 8,2025 - 11:00 AM ET
Duration: 1 Hour
Speaker: Wil Reynolds & Joy Hawkins
Webinar Sponsor: Langan Financial Group
If your business relies on search traffic, the rise of AI overviews on Google might feel like a threat. According to Ahrefs, some companies have seen a staggering 20-40% drop in clicks—and the trend isn’t slowing down.
Join us for an exclusive interview with Wil Reynolds, where we’ll dive into:
🔍 The real impact of AI on search traffic and conversions
📈 Proven SEO strategies that still work (and what to avoid)
🤖 How to optimize your content for the AI era
💡 Innovative approaches to Generative Engine Optimization (GEO)
Whether you're a business owner, marketer, or SEO professional, this session is packed with insights to help you adapt and thrive.
Links:
Wil Reynolds -
https://www.linkedin.com/in/wilreynolds/
https://www.seerinteractive.com/people/team/wil-reynolds
The dashboard for tracking your search vs ai vs social
March Webinar with Barry Schwartz
https://localu.org/watch-seo-2025/
Client Ranking: AIO KW Coverage vs Client Ranking: AIO Conv. Impact
Deep Research AI Tracking Tool
AI Bot Tracking Traffic
Zip Tie - Click Through Rate Study
https://ziptie.dev/blog/how-ai-overviews-will-affect-publishers/
Get hidden social information
Tracking AI Blog Post
https://www.seerinteractive.com/insights/how-ai-overviews-are-impacting-ctr-5-initial-takeaways
Chapters:
00:00 - Introduction: AI Dominating Search Results
00:30 - AI and the Impact on Traffic
01:06 - Revenue vs. Traffic Metrics
04:14 - B2B vs. B2C Impact
06:26 - Tracking AI Traffic
09:02 - Strategies to Appear in AI Overviews
11:31 - Local SEO and AI
14:03 - Improving Local Business Content
16:04 - Content Strategy and SEO
20:11 - Effective Use of Social Media for Business
23:41 - Tools for Analyzing AI Traffic
27:01 - Preparing for Future AI Changes
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