From MTV to mustard, music to mouthwatering hotdogs — Steve Ewing does it all.
In this episode of Mental, host Corey Schonhorst sits down with Steve Ewing, frontman of legendary STL band The Urge and founder of Steve’s Hot Dogs, for a raw and inspiring talk on creativity, persistence, and building legacy in both music and food.
🎶 Learn how The Urge:
Sold over 70,000 records before signing a label
Opened for Public Enemy, Fishbone, and more
Created the official St. Louis Blues goal song still played every home game since the 2019 Stanley Cup win
🌭 Discover how Steve:
Brought street food culture to STL before food trucks were a thing
Built Steve’s Hot Dogs into a stadium staple now featured at CITYPARK, Enterprise Center, and The Dome
Stayed true to his roots while expanding his business and raising a daughter
🧠 Plus: The power of community, gym discipline, fatherhood, Star Wars, and what it really takes to keep grinding through the highs and lows.
💥 Shout out to our sponsor:
Spas and More STL – Making luxury affordable.
📱 Facebook | Instagram
🎤 Follow Steve Ewing
🎸 The Urge: https://www.facebook.com/theurge
🌭 Steve’s Hot Dogs: https://www.steveshotdogsstl.com
📸 Instagram: https://www.instagram.com/steveshotdogs
🐦 Twitter/X: https://twitter.com/steveshotdogs
🎙️ Follow Corey Schonhorst
📸 Instagram: https://www.instagram.com/coreyschonhorst
📘 Facebook: https://www.facebook.com/coreyschonhorst
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