Scott and Jinesh chat with Matt Ingram about his career in dental marketing and media. Matt explains how the space has changed over the last 15 years and comments on some of the high-level marketing strategies he's seen play out. He recounts some of the best and worst he's seen over the years, and discusses the massive opportunity that currently exists in the world of marketing to dentists.
2:33 Introducing Matt Ingram 7:18 Mechanics of marketing to dentists 10:44 Do print ads still work? 18:44 Marketing strategies across dental 23:04 Best and worst marketing tactics 28:15 Marketing on a shoestring budget 31:19 The untapped data opportunity 32:51 Influencer marketing in dental 52:10 Promotional products advertisingPopular Podcasts
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