Already one of the nation’s largest automotive retailers, Sonic Automotive is rapidly growing its powersports business, recently acquiring five Harley-Davidson dealerships in California, Florida, Georgia, and North Carolina to bring its total portfolio to 20 stores nationwide. During a recent Power Hour podcast with Powersports Business, President Jeff Dyke explained how the acquisitions strengthen Sonic’s presence in key year-round riding markets and support the company’s aggressive growth strategy in powersports.
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