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May 13, 2026 13 mins

In this episode of Promo Perspectives, host Nicole Cook sits down with Cat Gagliardo to explore the Co-Creative Exchange (CC|X)—one of the newest and most exciting communities in the promotional products industry.

CC|X is bringing together content creators, distributors, suppliers, and industry leaders to collaborate, grow their online presence, and help move the promo industry forward. From shared playbooks and real relationships to educational opportunities and business growth, this conversation breaks down why CC|X is gaining so much attention.

💡 In this episode, you’ll learn:

What the Co-Creative Exchange (CC|X) is and how it started

Who it’s for and how members are selected

The value of community, collaboration, and content creation in promo

How CC|X supports both personal and professional growth

Real examples of how social content can drive business results

What’s next for the organization and how to get involved

If you’re looking to grow your presence, build stronger industry relationships, and stay ahead in promo—this is a conversation you don’t want to miss.

This episode is brought to you by Tranter Graphics, INC.

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