How to Compete with Big Medical Sales Companies (and Win as a Small Vendor)

🚀 READY TO BREAK INTO MEDICAL SALES? Join the RepPath Academy today 👉 https://reppath.com/pages/program Get the proven roadmap that’s helping people across the country land top medical sales roles. Whether you’re starting fresh or ready to level up, RepPath gives you the strategy, training, and placement support you need to win. In this episode, Joe Licata unpacks what it really takes to succeed as a smaller vendor competing against large, established medical sales companies. If you’ve ever felt outmatched by big budgets, huge teams, or corporate resources, this episode will show you how to turn your size into your biggest advantage. What You’ll Learn:

• Why being small can actually help you win
• How to use service, speed, and specialization to compete
• The power of focusing on your niche and mastering it
• How to move from being a vendor to becoming a trusted partner

Joe draws from years of experience on both sides of the industry, working for major device companies and leading smaller organizations trying to break through. You’ll walk away with real strategies to compete, connect, and close. 🔑 KEY TAKEAWAYS

• Stop competing on price. Win with value and service.
• Own your niche and deliver excellence in that space.
• Build real relationships that go beyond transactions.
• Be flexible, fast, and consistent, your edge over big companies.
• Remember: one great customer can change everything.

JOIN THE CONVERSATION The RepPath Podcast streams live every Monday and Wednesday at 3 PM on YouTube, LinkedIn, Facebook, and Instagram. Jump into the chat, ask your questions, and be part of the discussion. SUBSCRIBE FOR MORE Subscribe to Unfiltered Medical Sales Coaching on YouTube for new episodes every week. Also available on all major podcast platforms. Learn more and start your journey into medical sales today:  👉 https://reppath.com/pages/program