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May 18, 2026 19 mins

Recorded live at the EOS Conference, Alec Broadfoot sits down with Alex Freytag and Peter Keim of ProfitWorks to discuss how entrepreneurial companies can create stronger cultures, improve retention, and help employees think like owners.

Alex and Peter share the story behind ProfitWorks and explain why so many businesses struggle with disengaged teams, entitlement culture, and incentive plans that fail to drive the right behaviors. They break down how profit-sharing systems, financial transparency, and ownership thinking can transform employee engagement and company performance.

In this episode, they discuss: • Why most employees misunderstand how profit actually works inside a business • How profit-sharing plans can change employee behavior and decision-making • The difference between rewarding employees and creating true ownership thinking • Why retention of key leaders is becoming more critical than ever • How EOS® companies can use incentive systems to reinforce accountability and alignment

Alex and Peter also share exciting details about ProfitWorks’ new software platform designed to help employees track incentives, profit-sharing, challenge rocks, and long-term retention plans in real time.

Learn more about ProfitWorks: https://www.profitworksllc.com/

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