Join us for an inspiring conversation with Rich, founder of Passenger Clothing, as he shares his remarkable journey from electrician to founding a £100M+ outdoor brand. Discover how passion, humility, and the right team transformed a small startup into a global success story.
Key highlights:
- The pivotal transition from tradesman to brand founder
- Building an authentic outdoor brand focused on escapism
- Managing 80%+ year-on-year growth for 5+ years
- The importance of controlling ego and embracing team expertise
- Sustainable practices and responsible business growth
- Challenges of international expansion
- Building and maintaining company culture during explosive growth
Rich shares candid insights about:
- The role of self-awareness in leadership
- Making tough decisions about bringing in experienced leadership
- Balancing family life with entrepreneurship
- Key lessons learned over 13 years of brand building
- The evolution from UK-focused to global omnichannel business
Whether you're an aspiring entrepreneur, brand builder, or business leader, this episode offers valuable lessons on scaling a business while staying true to your core values.
Follow Richard Sutcliffe
https://www.linkedin.com/in/richard-sutcliffe-9702b554/
Follow Passenger
https://www.linkedin.com/company/passengerclothing/
Follow Dan Trapp
https://www.linkedin.com/in/dantrapp
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https://bit.ly/SOMentors_Linkedin
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https://www.youtube.com/@S_OM1
#sportsandoutdoormentors
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