Vertical Integration Helped Libman Thrive when Others Left U.S

RSVP for this showcase series here: https://collections.humanitix.com/lib...   Did you know that a humble broom company in the US has survived Al Capone, World War II, and the NAFTA shake-up—all while staying in the heart of the Midwest?   The Libman story isn’t just about making cleaning tools; it’s about gutsy moves, wild run-ins with gangsters, and a sales call that stumbled into a two-store Walmart and built a retail partnership that’s still going strong.   And that’s just scratching the surface—wait until you hear how they turned vertical integration into their superpower.   Our special guest is Jared Libman.   Jared Libman is part of the fourth generation running the Libman Company, a business that’s been sweeping up the cleaning industry since 1896. What sets Jared apart is his ability to combine his family’s old-school work ethic with a modern focus on innovation and efficiency.   He’s passionate about vertical integration and keeping manufacturing close to home, which means Libman controls everything from raw materials to final products.   Jared’s got a knack for understanding both the history behind the brand and the practical needs of today’s businesses, and he’s quick to share insights about market strategy, supply chain stability, and how to break into retail.   Whether he’s talking about new commercial cleaning tech or sharing stories from the early days, Jared brings a down-to-earth vibe and a wealth of real-world experience, making him easy to connect with.   The key moments in this episode are: 00:00:00 - The Origin and Early History of Libman Company 00:02:50 - Libman's Vertical Integration and Manufacturing Strength in the U.S. 00:04:50 - Standing Against NAFTA and Commitment to American Manufacturing 00:07:15 - Upcoming Product Innovations and Vendor Showcase Events 00:11:00 - Libman’s Role During WWII and Entry into Retail Market   https://gemsupply.net