What actually separates an iconic personal brand from one that just goes viral? This week on That Digital Take, host Torri Webster sits down with Jennifer Leigh, founder and CEO of Becoming Iconic, Editor-in-Chief of Iconic Magazine, business coach, and the brand strategist behind nine figures in sales.
Jennifer has helped countless women go from invisible online to completely undeniable, and in this episode she breaks down exactly how she did it. We get into defining what "iconic" really means in the creator economy, why she doubled down on launching a digital magazine while the rest of the industry pivoted away from media, and the #1 mistake she sees women make when building a personal brand online.
We also dig into the line between authentic self-expression and strategic brand building, how to stand out in a saturated coaching and creator niche, rewiring your relationship with money and pricing your worth, and her honest day-one advice for anyone starting with zero following and zero budget. Plus a rapid-fire round, Instagram vs. LinkedIn, overrated business advice, best investment in her own brand and a custom "Iconic or Not Iconic" lightning round you'll want to hear.
If you're a founder, creator, coach, or marketer building a brand online, this one's a masterclass in visibility, personal branding, and turning attention into actual business growth.
🎙️ That Digital Take with Torri Webster, now on iHeartRadio, Apple Podcasts, and Spotify. New episodes every Monday.
Topics covered: personal branding · building a brand online · creator economy · women entrepreneurs · digital magazine · business coaching · personal brand strategy · visibility · pricing your worth · Instagram vs LinkedIn · founder mindset · content strategy
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