In a rapidly evolving digital landscape, trust has become the most valuable currency in healthcare. In this episode, we’re joined by Dr. Danielle Kelvas, MD of DKMD Consulting, to unpack how healthcare marketing is being reshaped by AI, misinformation, and increased regulatory scrutiny.
We explore the major marketing shifts from 2025 to 2026, including how artificial intelligence is transforming patient engagement and what these changes signal for the future of healthcare communication.
Dr. Kelvas also breaks down topics such as:
- The FTC’s latest crackdown on misleading advertising, why a new enforcement task force was necessary
- New technologies that will aid in patient diagnostics
- The rise of telehealth prescription services
- AI and precision marketing, and what it means for healthcare companies moving forward.
- The psychological impact of marketing across generations, examining how trust is built, lost, and rebuilt in an age of information overload.
If you're a healthcare professional, marketer, or simply interested in the intersection of medicine, ethics, and media, this conversation offers critical insights into where we’re headed and how to communicate responsibly along the way.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Hey Jonas!
Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.