The KRTCL HIT! Online Marketing Podcast with Behtash Moojedi

Most leaders already know they need to delegate more. The problem isn't awareness — it's that the conversation never goes deep enough to actually change anything.

In this episode of KRTCL HIT, Behtash Moojedi breaks down the Delegation Trap: the real reasons capable leaders can't let go, and the three frameworks for getting out.

In this episode:— Why this isn't a time management problem (and where it actually lives)&mdash...

SummaryIn this episode, Behtash Moojedi explores the common revenue stagnation in startups, the pitfalls of micro-optimization, and how to expand your business zone for sustainable growth. Learn how to diagnose your business loops and implement strategic changes to break through revenue ceilings.Key TopicsRevenue stagnation and its causesThe busy loop trap and micro-optimization pitfallsZone expansion and reaching new audiencesTake...

Your next buyer might never start on your website. In Episode 35 of KRTCL HIT, we unpack the most commercially important shift of 2026: AI search, AI chats, and agentic commerce are becoming the new discovery and decision layer for buyers — and most revenue teams aren't ready for it.

Google launched open standards for agentic shopping. OpenAI moved its ChatGPT ads pilot forward and built in side-by-side product comparison. Sho...

How to Hit Your First $100K in E-commerce (2026 Playbook)Trying to grow your online store but stuck under $100K? This episode breaks down the exact system used to scale e-commerce brands from zero to real revenue. No fluff, no guesswork—just a clear path you can follow.Learn how to use content, email, product optimization, and paid ads effectively so your store actually converts and scales.🔑 Key Takeaways:How to use content ...

How do you get your first 100 users for your SaaS product? In this episode, we break down a clear framework for early-stage SaaS growth, including user acquisition, onboarding, pricing, retention, and product-market fit.Key insights:• Why signups alone don’t mean growth—and what to track instead• How to guide users to value within the first minute• The fastest way to get your first users through direct outreach and your...

Are your paid ads actually making you money… or just making your dashboard look good?

In this episode, we break down why Google Ads, Meta Ads, and paid media campaigns can drive growth… while quietly destroying profitability.

Most businesses measure success using ROAS, CPA, and conversion rates, but these metrics don’t tell the full story.

You can scale paid advertising across Google Ads and Meta Ads (Facebook/Inst...

Marketing isn’t about to explode.

It’s about to evolve — quietly.

In this episode, we explore the structural shifts that will redefine growth by 2026. From AI-driven search behavior and content commoditization to rising acquisition costs and leadership accountability, this is a forward-looking conversation built for executive decision-makers.

You’ll learn:
• The hidden risks most marketing teams are ignoring...

In this conversation, Sara Nay discusses her journey from intern to CEO at Duct Tape Marketing, emphasizing the evolution of marketing and the challenges faced by traditional agency models. She introduces the concept of the anti-agency model, advocating for a partnership approach between agencies and small businesses. Nay highlights the importance of business strategy in marketing, the role of fractional CMOs, and the impact of AI ...

What does it really mean to be customer-centric in a data-driven world? In this episode of KRTCL HIT: The Marketing Podcast with Behtash Moojedi, we sit down with Laura Patterson, President of VisionEdge Marketing and author of Fast-Track Your Business, to explore how customer insight, accountability, and alignment can transform growth from the inside out.Laura shares how her early days at State Farm shaped her belief that not all ...

What happens when a mathematician becomes a filmmaker—and then turns his lens on marketing?

In this episode, Behtash Moojedi sits down with Jonathan Schüßler, a German videographer and photographer who blends logic, storytelling, and emotion into every frame.

Together, they explore how storytelling fuels a powerful digital marketing strategy, why structure liberates creativity, and how AI is reshaping content creation—w...

What does it really take to build a business that serves your life?
In this inspiring episode, Behtash Moojedi sits down with Renee Hastings, CEO of Executive Help Now, to talk about her incredible journey from teen mom to corporate leader and founder.

You’ll learn:

• How faith and service can guide your leadership decisions

• Why delegation is self-care for entrepreneurs

• How to build sustainable success without burning out

• The...

In this episode of KRTCL HIT, host Behtash Moojedi sits down with Wes Towers, Founder and Creative Director of Uplift 360 Australia, to explore how AI is reshaping the marketing and creative industry.
Three years ago, Wes was told, “AI is coming for your agency.” Instead of folding, he leaned in using technology to amplify trust, human connection, and authentic storytelling.
This conversation delves into what it t...

If you’re still running your social media like it’s 2019, you’re already behind.
Most business owners, founders, and CEOs are either:

• Posting to “look active”

• Chasing trends without a plan

• Treating social media like email or SMS and expecting instant sales

In this episode of KRTCL HIT, I break down why the old playbook is officially obsolete in 2025, and how to build a new one that works.

You&rs...

In this episode of KRTCL HIT, we tackle a question every marketer is asking in 2025:

Is long-form content still relevant...or has the scroll buried it?

We explore:

• The rise of the 6-second attention span and swipe addiction

• Why long-form isn’t dead, it’s just misused

• How to structure long content actually to keep attention

• When to lead with short-form, and when to go deep

This isn’t just a format debate; it&...

What does a 1,200-year-old trade route have to do with your brand marketing strategy today?

In this episode of KRTCL HIT, Behtash Moojedi takes you on a cinematic journey through the Silk Road, following the footsteps of a young Persian merchant named Samir al-Muqaddam. As Samir navigates ancient cities like Merv, Samarkand, and Chang’an, we uncover how timeless concepts—trust, storytelling, reputation, and ethical trade...

Your audience’s inbox is a battlefield, and right now, your emails might be the first casualties.

In this episode of KRTCL HIT, I’m sharing what I’d do to fix the biggest email marketing problems I’m seeing in 2025.

We’re talking:

✅ Email Subject lines that get noticed instead ofignored with real examples for B2B, B2C.

✅ Storytelling that feels human and earns clicks not bland corporate copy
✅ Landing p...

Ready to transform how you manage customer relationships? In this episode of KRTCL HIT, I’m diving into why AI is becoming the essential co-pilot for your CRM in 2025 and beyond—and how this shift impacts businesses of every size and budget.

Linear drip campaigns and static customer journeys are history. The future of CRM is intelligent, proactive, and unified—powered by AI that doesn’t just store data but ac...

Most leaders think automation means progress.
But if your systems are broken, automation accelerates the chaos.

In this episode of KRTCL HIT, I break down a dangerous misconception in the C-suite: the belief that automation, AI, and evergreen campaigns can run the show without real oversight.

What we cover:

✅ Why “set it and forget it” will destroy your brand
✅ How automation erodes customer trust when systems are m...