The Pretty Smart Podcast
Pretty Smart is a candid, stylish, real-talk podcast hosted by three design industry insiders—Jane Dagmi, Jessica Duce, and Ericka Saurit—about what it actually takes to build something meaningful in the world of design, hospitality, and creative entrepreneurship. Each season brings honest conversations about the messy middle of building a business and the bold leaps required when you’re creating something meaningful in an industry that feels larger than life. It’s like a sleepover with your besties, where you get to listen in to all the juicy bits. You’ll hear stories of courage, ambition, brand building, and the friendships that made it all possible. Whether you’re a designer, creative, investor, host, tastemaker, or just looking for clarity, community, and a little comic relief, you’re in the right place. Pretty Smart is your reminder that nobody actually has it all figured out…they’re just doing it anyway. Join us: https://www.theprettysmartpodcast.com/
Episodes
In this Ask Us Anything episode of Pretty Smart, the hosts answer real questions from designers who are curious about—or already working in—vacation rental design. From pricing structures and contracts to finding clients, entering new markets, and avoiding costly mistakes, this conversation is packed with candid advice and actionable insights.
The episode dives deep into how vacation rental design differs from residential work, why...
Vacation rental design is not an extension of residential design—and it’s definitely not staging. In this episode of Pretty Smart, the hosts unpack what vacation rental design really is: a strategic blend of hospitality, business strategy, psychology, logistics, and data-driven decision-making.
From durability, guest behavior, and photogenic design to pricing strategy, replenishment models, and long-term ROI, this conversation reve...
In Episode 2 of Pretty Smart — “Let’s Name Names” — the founders dive into the people, partnerships, and pivotal moments that have shaped this growing design movement. From the trailblazers who stepped up to speak, to the unexpected friendships and collaborations formed at the Summit, this episode celebrates the individuals who make the Pretty Smart community what it is. It’s a conversation about showing up, finding your people, an...
In the premiere episode of Pretty Smart, hosts Jane Dagmi, Jessica Duce, and Ericka Saurit share the real, never-before-told story of how a single courageous moment at High Point Market sparked an idea that grew into the Vacation Rental Design Summit, a thriving community, and ultimately a new platform filling an unserved space in the overlap of design and vacation rentals.
Through candid storytelling, the trio walks through the sh...
Pretty Smart is your new candid, stylish, real-talk podcast about what it actually takes to build something meaningful in the worlds of design, hospitality, and creative entrepreneurship. Hosted by industry insiders Jane Dagmi, Jessica Duce, and Ericka Saurit, this show pulls back the curtain on the messy middle of building a business—the doubts, the pivots, the big swings, and the friendships that make the journey possible.
In thi...
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