Scott welcomes Belal El-Harazin, founder of Automato AI, to discuss how AI is transforming Amazon content creation, keyword strategy, and catalog management. Belal shares Automato AI’s mission to help sellers scale with automated content refreshes, brand voice integration, and powerful keyword discovery. Also highlighting fun.com’s AI-generated listings outperforming human copy. The conversation covers the shift from manual listing updates to autonomous optimization, Amazon’s evolving search from keyword-driven to intent-based, and best practices for updating listings without losing relevance. Belal also explains how Automato AI serves as an “operating system” for large catalogs, complete with analytics, segmentation, and price monitoring.
Episode Notes:
00:38 - Belal El-Harazin Introduction 01:55 - Automato AI’s mission 03:06 - The Evolution of Amazon Content Creation 04:59 - Founding Story and Company Background 06:26 - Agency vs SaaS 08:50 - Analysis of Amazon Search Today 10:53 - The Power of Brand Voice in Amazon Content 12:24 - Intent vs Keyword Search 13:58 - Best Practices for Updating Amazon Listings 16:50 - Keyword Rotation and Relevance 19:17 - Discovering the Right Keywords 21:57 - Catalog Management for Scale 24:50 - Adoption and Getting Started with Automato AI
Related Post: The Ultimate Amazon Repricing Strategies: AI-Powered Price Optimization
How to Reach Belal: LinkedIn: linkedin.com/in/belharazin Website: maverickdigital.com | automatoai.com
Scott’s Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog
Popular Podcasts
Hey Jonas!
Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.