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May 11, 2026 29 mins

Cajua and Josh have been selling on Amazon since 2017. They started with private label and also tried each of the popular models, including Retail Arbitrage, Online Arbitrage, and Wholesale Distribution. Now they focus on being a brand-direct growth partner (aka an Accelerator) for small brands. They've generated millions in revenue for their brand partners, host the Ecom Unlimited Podcast, and help run The Wholesale Network. A community for people growing their wholesale businesses on Amazon. You can connect with them on their social platforms here.

Episode Notes:

00:09 - Meet Kaja and Josh from E Comm Unlimited

01:30 - Starting with eBay flips, YouTube, and private label

02:38 - Early private label lessons from a crowded product launch

03:20 - Finding a better opportunity with bat boxes

04:27 - Early sales, COVID inventory issues, and bootstrapping limits

05:31 - Moving into retail arbitrage

06:19 - The Goodwill book flip that proved arbitrage could work

07:16 - Shifting from arbitrage to wholesale

08:09 - Why online arbitrage was hard to scale

08:55 - How supply chain issues led to brand direct

09:56 - Why smaller brands create strong Amazon opportunities

10:16 - Using SmartScout to find overlooked brands

11:26 - Expo West and trade show opportunities

13:15 - Finding brands with clear Amazon pain points

14:40 - Common brand objections to Amazon sellers

15:42 - Building relationships at trade shows

16:46 - Why timing and follow-up matter

18:24 - Educating brands on Amazon supply chain issues

20:18 - DTC brands and Amazon confusion

21:30 - Why smaller brands may need brand-direct partners

22:06 - Why consumables remain exciting on Amazon

23:24 - Why Amazon is still growing despite seller fatigue

24:37 - The skills sellers need to win today

25:40 - Why trade shows keep sellers excited

27:04 - The Wholesale Network and brand-direct education

28:32 - Where to find E Comm Unlimited

Related Post: Top 5 Ways to Increase Reviews on Amazon Products

Podcast:

YouTube: https://www.youtube.com/@ecom.unlimited

Instagram: https://www.instagram.com/ecomunlimited.io/

Cajua:

Twitter: https://twitter.com/CajuaRobinson

Instagram: https://www.instagram.com/cajuarobinson/

LinkedIn: https://www.linkedin.com/in/cajuarobinson/

Josh:

Twitter: https://twitter.com/Joshua_Dambman

Instagram: https://www.instagram.com/joshua_dambman

Scott’s Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

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