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October 29, 2025 62 mins

AI is everywhere now. How are people feeling about it? Can people really detect what’s AI and what’s not? In this episode, we welcome our Digital Marketing Coordinator Kim Bui to talk about attitudes towards AI. Drawing on the results of de Novo’s recent market research survey, we cover perceptions of AI, the importance of authenticity and human-first marketing, and the challenges of detecting AI-generated content. We also hold our first-ever “Freshie Awards”, judging AI platform ads in the wild. 

 

The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo." 

 

 

 

Links:

Attitudes Towards AI Webinar Replay

 

 

Freshie Awards: 

Perplexity 

ChatGPT

Claude 

Google

 

Mark as Played
Transcript

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