How To Develop A Blog Strategy: 5 Steps To Set A Blog Strategy That Works

Use these five basic steps for setting a blog content strategy to write content that your customers want to read. https://www.39celsius.com/how-to-develop-a-blog-strategy-in-5-steps/

Content that has a chance at ranking in Google organically. And content that other people want to share so you can get more exposure. These steps will get you going.

 

✅ First, start with profiling who your ideal customers are. Any good strategy starts with the customer. Why this step is essential: 

Starting here ensures you write customer-focused content that matters to your future customers and in a tone they want to read. You don't want to write about content they do not care about. And this all comes from understanding the various customer types you have and each segment's unique needs and wants. Here's how to profile your customers. Write a descriptive customer outline for various types of customers. This document is referred to as a customer avatar. The outline for each customer segment would contain the following info: -Age -Gender -Demographics -Goals/values -Pain points/what they struggle with -Character/personality -Wants/needs, -Objections to close a sale -Where do they hang out online

✅ Second, utilize keyword/topic research. Identify what types of content your customer is searching for.

-Common questions your customers have -Ask your sales team -Browse Facebook groups -Quora for issues/questions -Look at what your competitors are writing about -Are they missing topics? -Can you improve upon their content? -Are they missing certain types of content that you can fill in, e.g., video, infographs, images -Leverage Google Keyword Planner, Google Trends, other SEO tools

✅ Third, narrow these topics down and prioritize your content production based on which topics/keywords have the most economic value to you and the most search volume.

Some topics are merely informational vs. transactional. The Google Keyword planner can be an excellent place to start to generate ideas and to understand which topics/keywords are most economically valuable (higher cost-per-click typically means more economic value since others are willing to bid up the price per keyword)

✅ Fourth, develop your blog promotional strategy? How will you promote your content?

-Develop an outreach strategy leveraging social media and email marketing -Create a paid social strategy to promote your content to your ideal customers -Identify and establish relationships with influencers in your industry that can help with exposure -Start an email newsletter and make sure your blog content is promoted here -Make sure people can sign up on your website for your latest content

✅ Fifth, set a blog content calendar of topics and publish regularly Set a reasonable content publishing frequency and stick to it. A content calendar will keep you on track. ----------- Read our SEO case studies: https://www.39celsius.com/seo-case-studies-real-results-and-strategies-for-boosting-website-traffic-and-rankings/

Contact us:  https://www.39celsius.com/contact-us/ Visit our office at: 32605 Temecula Pkwy, Ste 211 Temecula, CA 92592 Phone: [phone]

Episode Transcript

(00:00):
- Hi everyone.
Did you know that 15% of thekeyword searches Google sees
in one day, it has never seen before?
Why is this data point important?
Well, if you're notproducing regular content,
such as blog posts,
you have no chance tocapture this new traffic
and these searchers,
you will lose thosecustomers and those searchers

(00:23):
to the competitors that are doing it.
Hi everyone.
I'm Toby Danylchuk with 39Celsius Web Marketing Consulting.
And in today's video,
I'm going to give you fivesimple steps and strategies
to set up your blogstrategy on the right track
to ensure that you're producing content,

(00:43):
that not only capturesmore traffic from Google,
but content that yourcustomers want to read.
And because I do this for a living,
if you need better resultswith your digital marketing,
your SEO, social media marketing,please contact us today
and we'd be happy to learnmore about your needs
and how we can help your company.
So, step one of five to developan effective blog strategy.

(01:08):
Start with profiling whoyour ideal customers are.
Any good strategy in businessstarts with the customer.
In starting here,
ensures that you write customerfocused content that matters
to your future customers andin a tone they want to read.
You don't want to write aboutcontent they don't care about.
And this is all

(01:28):
from understanding the variouscustomer types you have
in each segments unique needs in once.
Here's how to profile your customers.
Write a descriptive customer outline
for the various type ofcustomers that you have.
We often refer to this as acustomer avatar worksheet.
This outline for each customer segment

(01:49):
would contain the following info,
their age, their gender, demographics,
goals and values in life, pain points,
what they struggle with,
what is their character and personality,
what are their wants and needs,
and objections that they wouldhave perhaps to close a sale,
and then where do they hang out online?

(02:12):
Step two, utilize keyword/topic research.
Identify the types
of content your customersare searching for.
What are the common questionsyour customers have?
So you can ask your sales team,
you can browse Facebookgroups for these questions.
Take a look at Quora forissues and questions.
Look at what your competitorsare writing about.

(02:35):
Are they missing topics?
Can you approve on their content?
Are they missing certain types
of content that you canfill in, for example,
video, infographs, images
and then leverage the Keyword Planner
and Google Trends and other SEO tools.
Step three, narrow your topics down
and prioritize yourcontent production based on

(02:57):
which topics keywords havethe most economic value to you
and the most search volume.
Some topics are merelyinformational versus transactional.
And the Google Keyword Plannercan be an excellent place
to start to generate ideas
and to understand which topics
and keywords are mosteconomically valuable,
often the higher cost per click

(03:20):
in Google pay-per-click keyword research,
indicates more economic valuebecause people are willing
to bid that up.
Step four, develop yourpromotional strategy.
How are you going topromote your blog content?
Develop an outreach strategy,
leveraging social mediaand email marketing,
create a paid social strategyto promote your content
to your ideal customers.

(03:41):
Identify and establish relationships
with influencers in yourindustry that can help
with exposure.
Start an email newsletter
and make sure your blogcontent is promoted there.
Make sure people can signup on your website as well.
Finally, step five.
Set your blog content calendar of topics
and publish regularly.

(04:03):
Set a reasonable contentpublishing frequency
and stick to it.
The content calendar willhelp keep you on track.
So those are five simple steps
to set a meaningful blog content strategy
that your customers want to read
and that content that has an opportunity
to rank in Google andcapture more traffic.
So to briefly recap, step one,

(04:25):
develop your customer avatar worksheet
for each type of customer that you have.
Step two, leverage keyword topicresearch with online tools,
such as the Google Keyword Planner.
Step three, prioritizetopics in content based
on economic value.
Step four, develop a planfor your blog to promote it.

(04:46):
And step five,
set up a content calendarand stick to the frequency
with which you want to publish regularly.
So I hope you found this helpful.
If you did, give us a like on the video,
share it with somebody thatyou know might find it helpful.
And if we can help withyour digital marketing,
please feel free to reachout to us at 951-444-0174

(05:09):
or visit us on the blogat www.39Celsius.com.