Two Pixels Off

🚀 Welcome back to Two Pixels Off, the ultimate podcast for creative entrepreneurs, freelancers, and agencies! In today’s episode, Mike Janda and Brad Hussey take a lighthearted yet profound dive into Brad’s story—from family genealogy quirks to the core of his success as a creative entrepreneur. We explore the "Hedgehog Concept," Brad’s unique perspective on teaching, and how he’s living the dream by combining his passions and tal...

Join Mike Janda and Brad Hussey (aka B-Dog from the C-Dog 🐶🍁) for another insightful and entertaining episode of Two Pixels Off! This podcast is your go-to resource for creative entrepreneurs, freelancers, and agencies looking for actionable advice and a healthy dose of humor to brighten their day. 🚀

Today’s topic: Payment Terms—a critical aspect of freelancing and creative business. From navigating the p...

Are you a creative entrepreneur struggling to land high-paying clients? This episode of Two Pixels Off is your ultimate guide to mastering LinkedIn cold outreach and growing your business. In this episode of Two Pixels Off, Michael Janda and Brad Hussey share powerful strategies for creative entrepreneurs looking to grow their business and land high-paying clients. This episode is packed with actionable tips to help you succeed whe...

In this episode of Two Pixels Off, hosts Mike Janda and Brad Hussey delve into the essential sales documents required for a successful creative business. They discuss the significance of proposals and contracts, and share practical advice on building and presenting these documents to secure clients and protect your interests. This insightful episode covers everything from capabilities decks to detailed contracts, offering expert ti...

In this episode of Two Pixels Off, hosts Mike Janda and Brad Hussey dive into the importance of building trust with clients for creative entrepreneurs. They discuss various strategies to enhance client relationships, share personal anecdotes, and explore innovative ways to foster trust and credibility in business interactions.

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About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off h...

In this episode of Two Pixels Off, Mike Janda and Brad Hussey discuss the critical concept of opportunity lifetime value for creative entrepreneurs. They delve into the importance of evaluating potential long-term value of clients and projects instead of focusing solely on immediate project sizes. The conversation includes real-life examples, strategic insights on client relationships, and the role of data-driven decisions in busin...

In this episode, Mike Janda and Brad Hussey dive into the importance of understanding the distinction between daytime and nighttime problems in sales. They discuss how addressing the emotional 'nighttime problems' of clients can differentiate you from competitors, help in closing deals, and ensure that the solutions offered genuinely meet the client's deeper needs. The episode includes role-playing scenarios, practical examples, an...

If you're a creative entrepreneur looking to master the art of selling, this episode of Two Pixels Off is for you... Hosts Mike Janda and Brad Hussey dive deep into powerful sales formulas that can transform your business. From PAS to FAB, BAB to PPPP, they break down each formula with real-world examples and actionable insights. You'll also hear why having a strong website is crucial for marketing and how to apply these formulas e...

Learn how to boost your creative service revenue with expert upselling and downselling strategies. Discover the AIDA copywriting formula, the power of personalization, and how to create irresistible offers. This episode of Two Pixels Off is packed with actionable tips for creative entrepreneurs. Ever wondered how top copywriters hook you from the first word and keep you reading until the sale? In this episode of Two Pixels Off, Bra...

Unlock the secret to irresistible headlines! In this episode of 'Two Pixels Off', Brad Hussey and Michael Janda reveal proven formulas that turn simple words into attention-grabbing hooks. Whether it's listicles, comparisons, or the captivating 'What They Don't Tell You' approach, get ready to master the art of headlines that pull your audience in from the first glance!

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About Two Pixels Off (Podcast) Learn how to run a su...

Struggling with sales as an introvert? In this episode of "Two Pixels Off," Mike Janda and Brad Hussey dive deep into a challenge faced by many creative entrepreneurs: overcoming introversion. Whether you're naturally shy or find social interactions draining, mastering the art of relationship building is crucial for your business growth. Learn actionable tips and strategies for breaking out of your shell, improving your networking ...

Why saying yes to the right projects could be your biggest game-changer! Join Mike Janda and Brad Hussey in this episode of Two Pixels Off as they reveal 8 powerful reasons to take on work beyond just the paycheck—from boosting your portfolio to unlocking unexpected opportunities.

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About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actiona...

Freelance business feeling a little slow? In this episode of Two Pixels Off, Michael Janda and Brad Hussey share their top strategies to turn downtime into opportunity. From upgrading your portfolio to harnessing the power of social media, they reveal actionable steps to keep your freelance business thriving no matter what!

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About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off host...

What makes freelancing a real business? In this episode of Two Pixels Off, hosts Michael Janda and Brad Hussey delve into the core aspects of running a real creative business versus merely winging it. They discuss the importance of having a business vision, defining goals and objectives, understanding financials, and much more.

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About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off ...

Can you count on your hands how many freelance mistakes you've made since you started? In this episode of Two Pixels Off, Mike Janda and Brad Hussey delve into the most common freelance mistakes and how to avoid them. From pricing clarity to building client relationships, they cover it all in a dynamic 30-second hot take format. This episode is not only informative but also packed with fun competitive banter.

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About Two Pi...

Is finding the right niche the secret to thriving as a creative entrepreneur? In this episode of Two Pixels Off, hosts Mike Janda and Brad Hussey tackle the big question: Should you niche down your business to stand out in a crowded market? Whether you say "niche" or "niche," this episode will help you understand the importance of narrowing your focus to improve your marketing and business strategy.

We explore the benefits and pote...

Should you offer discount in your creative services pricing? In this episode of Two Pixels Off, Mike Janda and Brad Hussey dive into the intricacies of discounting prices in creative services. They discuss when and how to use discounting as a strategy, the risks involved, and how to do it ethically and effectively. Hear personal anecdotes, practical advice, and get insights into keeping your business profitable while offering incen...

Ever wondered what is the most effective way to bill a client and break down projects into systematic production phases? In this episode of Two Pixels Off, Mike Janda and Brad Hussey discuss how this technique can help both freelancers and agencies achieve smoother projects. By using clear design project phases and SOPs, freelancers can provide clarity, improve payment schedules, and ultimately increase project value for clients. B...

What are the essentials of critiquing design? Want to know how an art director critique's design work? Join Mike Janda and Brad Hussey in this episode of Two Pixels Off, where they delve into "The Ultimate Guide to Critiquing Design." From mastering eye-flow and typography to understanding the intricate details of visual hierarchies, Mike and Brad share practical tips and industry secrets to help you critique design like a pro. Lea...