Two Pixels Off

Two Pixels Off

Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad, these episodes are packed with transformational advice. (Two Pixels Off is powered by Wix Studio.)

Episodes

October 1, 2024 56 mins

Unlock the secret to irresistible headlines! In this episode of 'Two Pixels Off', Brad Hussey and Michael Janda reveal proven formulas that turn simple words into attention-grabbing hooks. Whether it's listicles, comparisons, or the captivating 'What They Don't Tell You' approach, get ready to master the art of headlines that pull your audience in from the first glance!

 

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About Two Pixels Off (Podcast) Learn how to run a su...

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Struggling with sales as an introvert? In this episode of "Two Pixels Off," Mike Janda and Brad Hussey dive deep into a challenge faced by many creative entrepreneurs: overcoming introversion. Whether you're naturally shy or find social interactions draining, mastering the art of relationship building is crucial for your business growth. Learn actionable tips and strategies for breaking out of your shell, improving your networking ...

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Why saying yes to the right projects could be your biggest game-changer! Join Mike Janda and Brad Hussey in this episode of Two Pixels Off as they reveal 8 powerful reasons to take on work beyond just the paycheck—from boosting your portfolio to unlocking unexpected opportunities.

 

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About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actiona...

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Freelance business feeling a little slow? In this episode of Two Pixels Off, Michael Janda and Brad Hussey share their top strategies to turn downtime into opportunity. From upgrading your portfolio to harnessing the power of social media, they reveal actionable steps to keep your freelance business thriving no matter what!

 

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About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off host...

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What makes freelancing a real business? In this episode of Two Pixels Off, hosts Michael Janda and Brad Hussey delve into the core aspects of running a real creative business versus merely winging it. They discuss the importance of having a business vision, defining goals and objectives, understanding financials, and much more.

 

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About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off ...

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Can you count on your hands how many freelance mistakes you've made since you started? In this episode of Two Pixels Off, Mike Janda and Brad Hussey delve into the most common freelance mistakes and how to avoid them. From pricing clarity to building client relationships, they cover it all in a dynamic 30-second hot take format. This episode is not only informative but also packed with fun competitive banter.

 

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Is finding the right niche the secret to thriving as a creative entrepreneur? In this episode of Two Pixels Off, hosts Mike Janda and Brad Hussey tackle the big question: Should you niche down your business to stand out in a crowded market? Whether you say "niche" or "niche," this episode will help you understand the importance of narrowing your focus to improve your marketing and business strategy.

We explore the benefits and pote...

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Should you offer discount in your creative services pricing? In this episode of Two Pixels Off, Mike Janda and Brad Hussey dive into the intricacies of discounting prices in creative services. They discuss when and how to use discounting as a strategy, the risks involved, and how to do it ethically and effectively. Hear personal anecdotes, practical advice, and get insights into keeping your business profitable while offering incen...

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Ever wondered what is the most effective way to bill a client and break down projects into systematic production phases? In this episode of Two Pixels Off, Mike Janda and Brad Hussey discuss how this technique can help both freelancers and agencies achieve smoother projects. By using clear design project phases and SOPs, freelancers can provide clarity, improve payment schedules, and ultimately increase project value for clients. B...

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What are the essentials of critiquing design? Want to know how an art director critique's design work? Join Mike Janda and Brad Hussey in this episode of Two Pixels Off, where they delve into "The Ultimate Guide to Critiquing Design." From mastering eye-flow and typography to understanding the intricate details of visual hierarchies, Mike and Brad share practical tips and industry secrets to help you critique design like a pro. Lea...

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What is 'Triple Threat' pricing for creative freelancers and how will it make you more money? In this episode of Two Pixels Off, Mike Janda and Brad Hussey explain the Triple Threat model, using musical theatre's singing, dancing, and acting to show how offering three types of services or packages can work for clients. They share relatable examples and practical tips for freelancers and small agencies. Watch now to learn how to use...

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Dive deep into the importance of personal branding for creative freelancers and agency owners. Enjoy a bubbly drink and join Mike Janda and Brad Hussey while they tackle the hardest social media quiz and discussing the critical role of brand attributes. Discover how to harness your unique attributes to cut through the noise and make your mark in content marketing. Don't miss this insightful episode packed with data, laughter, and a...

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Uncover what clients are truly seeking from creative entrepreneurs—it isn't just logos and websites. Join Brad Hussey and Mike Janda on 'Two Pixels Off' as they cover selling strategies, sales psychology, and maximizing ROI. Discover how to sell conversion-focused designs, build brand loyalty, and ensure successful product launches. Plus, get tips on standing out in a competitive market.

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Explore the essentials of selling and the sales process, focusing on sales funnels tailored for creative entrepreneurs. Join Mike Janda and Brad Hussey in this episode of Two Pixels Off as they break down the different stages of the sales funnel—awareness, consideration, and decision—and share actionable strategies like content creation, social media engagement, and email marketing to effectively capture and nurture potential clien...

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In this episode of the 'Two Pixels Off' podcast, Mike Janda and Brad Hussey chat about a big challenge for every creative entrepreneur: finding clients fast when money's tight. They share personal stories, practical tips, and strategies for everything from leveraging recent clients to tapping into freelance marketplaces. You'll learn about understanding the sales funnel, diving into networking opportunities, and even using competit...

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So you're solo freelancing... can't decide how and if you should scale your business? In this episode of 'Two Pixels Off,' co-hosts Mike Janda and Brad Hussey chat about the pros and cons of different creative business models: freelancing, boutique agencies, and full-scale agencies. They share their own stories and industry insights, covering key topics like income potential, managing overhead, building a personal brand, and findin...

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Ever dealt with bully clients from hell??? In this episode of 'Two Pixels Off,' Mike Janda and Brad Hussey dive into the tricky world of handling creative freelance business clients. They chat about the difference between tough clients and outright client bullies, sharing personal stories and practical tips on handling scope creep, managing expectations, dealing with unrealistic deadlines, and why solid contract clauses are a must....

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In this episode of 'Two Pixels Off', Michael Janda and Brad Hussey chat about the ins and outs of client management for creative entrepreneurs. They stress the importance of qualifying clients because not every project deserves a 'yes'. They dish out tips on dealing with bad clients, bully clients, and difficult clients, and why it's smart to be picky about who you work with. They talk about analyzing the client, project, and budge...

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In this episode, of Two Pixels Off, Michael Janda and Brad Hussey dive into the art of nailing the perfect elevator pitch for selling creative services and design. They chat about different strategies, like pinpointing your target market's problems or starting with a problem that needs solving, and how these can amp up your sales pitches. They also talk about making your pitches sound natural and tailoring them for different audien...

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In this episode, Michael Janda and Brad Hussey dive into the often overlooked but critical topic of burnout, particularly in the area of creative entrepreneurship. They share personal stories about hitting rock bottom due to self-inflicted stress, high activity levels, and creative blocks. Both recount their journeys of overcoming these meltdowns by finding a balance between their work and personal lives, managing investment yield,...

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