March 31, 2026 • 21 mins
April is about to turn up the heat—and we’re giving you an early spark. In this episode of Your Weekly R0ar, we dive into what’s coming next, including a major token burn and other exciting moves you won’t want to miss. What does it mean, why now, and how could it shape what’s ahead?
Tune in, get ahead of the curve, and—most importantly—feel the burn.
Weekly ROAR Podcast with Dustin Hedrick & Brandon Billings
Sponsored by https://www.r0ar.io/
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Episode Transcript
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SPEAKER_01 (00:03):
Welcome back to your weekly Roar, the official voice
of the Roar ecosystem, where wedon't whisper, we roar.
I'm your host, Dustin Hedrick,and I'm here with my co-host and
best friend in life, BradenBillings, and today's episode is
one you do not want to missbecause we're calling this one
Feel the Burn in April.
(00:24):
Burn.
SPEAKER_00 (00:26):
That's right.
March was all about that base,right?
Um I know it's great, isn't it?
SPEAKER_01 (00:35):
Yeah, keep going, man.
Keep going.
SPEAKER_00 (00:39):
And it marked a major shift in the evolution of
Roar.
Uh here's what went down.
We officially moved Roar CountryClub governance to base chain.
Uh we began setting up uh ourtoken one roar for trading and
utility on base, and right now,as we speak, liquidity is about
to go live within the week.
This is a massive milestone.
(01:01):
Uh so here's what you need todo: keep your eyes locked on X,
formerly known as Twitter,because when it goes live, it's
going to be huge.
And the milestone will beannounced right there on X
first.
SPEAKER_01 (01:15):
My kids always say when we go like places like
Biltmore, like we just did theother day a couple weeks ago,
they always say, Poppy, say it,say it.
And I say, It's huge.
This is gonna be huge, guys.
Not with an H with a Y.
Huge.
Um I just want to say on thatnote, it's been a long, long
(01:38):
journey getting here.
Yeah, it is not easy, numberone, to get listed anywhere.
Number two, it's not easy to dotoken updates and work through
all the Ether scan stuff,everything you got to do with
Ethereum.
It's not easy to do the DEXlistings, it's not easy to get
all of your contracts verified,it's not easy to get audits,
(02:00):
it's not easy to do all thecoding that's required to update
even in GitHub repos to makesure your little icon shows up
on tokens.
None of that's automated.
People think it is, it is notnone of that is easy, none of it
is easy, and then to go toanother chain and to work
through the bridging contractsand to make sure that your token
is compliant with everything itneeds to be to be involved in
(02:22):
all of OP, super chain base,whatever you name it.
All of it's not easy, and so nowgoing through that for a second
time, audits and everythingelse, folks, it's taking a lot
to get here, and then it takes alot to get liquidity listed, it
takes a lot to get that into theright DEXs, and then beyond
that, let's be clear.
This means, and this is why wesay it's yog, this means that
(02:46):
you can see us inside a coinbaseafter this week.
If there's anything that lookslike us that's there, it's not
us yet.
But when you see that milestonego live on X, know that you can
go inside of Coinbase and youcan start to see Roar is there.
My friends, we are here.
We're partnering with Coinbase,base chain, and the biggest
ecosystem in the world rightnow.
(03:09):
So here we go.
All right, so more on that,we're now moving forward to
something even more critical forsome of you guys who are really
OGs and supporters from thebeginning.
So if you're out here and you'reOG, here's the next reward for
being a part of ERS, ExecutiveRoar Society NFT Collection.
(03:31):
And if you've done that andyou've been with through us
through this crypto winner,you're gonna win right here.
Here's what's gonna happen ERS,the Executive Roar Society NFTs
are leveling up in a big way.
They already give you accessthrough Ethereum to our
platforms, to um higher yieldson farming or whatever on our
DeFi, all of that good stuff.
But we're launching, we'relaunching a whole new based
(03:54):
character set on base chain inthe coming week.
So ERS is based, baby.
And this drop is fully set up,it's ready to go.
We're we're just not saying thedate it's launching yet exactly,
but it's coming.
Listen closely.
This is what's uber important.
If you want to be included inthe whitelist that's coming, you
(04:15):
must hold your Ethereum-basedERS NFT on your wallet.
The wallet snapshot is whatdetermines access.
If you've got it listed on amarket for sale, it will not be
in that snapshot.
We're not saying when thesnapshot comes, but we're
telling you it's coming.
So again, you need it on yourwallet to be a part of that
snapshot.
Then you fit the whitelist, andthen your wallet is going to be
(04:38):
able to mint the next ERS-basedNFT.
That's important because theseare not going to bridge across.
You use this NFT on that chainto lock in farming rewards and
access from that chain.
And you see what we just did toyour original ERS NFTs.
We made them more valuablebecause we're giving them more
reach right now before we evenget there, as they're going to
(04:59):
continue to have value on theEthereum chain and access there,
and they're going to unlock somuch more.
We aren't even mentioning onthis call.
So, no ETH-based ERS NFT, nowhitelist access.
Just telling you, so prepare.
You can buy it afterwards, likeeveryone else, but is only
holder wallets that'll be in thesnapshot.
And we will not announce whenthat snapshot's happening
(05:21):
because we're gonna have peopleplaying this and pumping and
dumping.
We're gonna be equal.
You have to be ready.
We're not releasing thatinformation until we do, and
then it's done.
So get ready.
SPEAKER_00 (05:35):
Thank you, Dustin.
Um, June target, right?
We are targeting June for thislaunch, and that isn't just a
drop.
Um, we're talking about platformseason three.
This connects directly into thenext evolution of the ecosystem.
And season three is going tofocus heavily on liquidity
farming, incentives,strengthening the one roar token
(05:59):
on both base and Ethereum, andaligning rewards with long-term
ecosystem growth.
But that's not all.
SPEAKER_01 (06:06):
That is not all.
There's a lot of softwarecoming.
My friends, we've said over andover that we have a lot of
software in the pipeline.
Don't you think we might beannouncing that when we have the
most eyes on us at one time, andwe may just mic drop in such a
way that is shocking toeveryone?
(06:27):
Yes, that's what we're doing.
So you can see that's comingwith consensus.
We'll talk about that in aminute.
Consensus 2026, we got plans foryou.
We love Coindesk, we love thecommunity, we have exciting
things coming, but we'll tellyou about one right here.
So here it is ERS PenthouseSuite.
You've been waiting for it,you've wanted it.
And here's the deal ERSPenthouse Suite is a social
(06:50):
networking platform just for NFTholders, for the 10,000 holders
of the ERS NFT and the comingbase chain NFTs will have access
as well.
You OGs with Ethereum, you'regonna have preferred access.
So if you're getting on with uswith base, welcome.
We love you being here, butyou're probably gonna want an
Ethereum one too, because insidethe NFT, the penthouse suite,
(07:13):
those OGs that were here with usin the beginning, you get that
preferred treatment.
Why does that matter?
Do you remember a little thingcalled ROACL AI that we're gonna
enable in there later?
Holy wow, it's gonna go fromsocial networking to more, and
that plays into software we'renot announcing on this call.
I'm just saying, oh my goodness,this is gonna get insane.
So there's something you've beenwaiting for for months and
(07:34):
months and months since almostlast year.
Some of you guys jumped in lastyear in March in our first drop.
Can you believe it's been ayear?
And here we are, and now thePenthouse Suite is coming full
force.
It's gonna be that socialnetworking platform, it's gonna
be exclusively for ERS NFTholders.
It's not months away, it's notsomeday anymore.
We're talking weeks, days.
(07:56):
We're here.
We're already deep into theMarch-based system, and that's
our season, and that's what'scoming next.
And it's even bigger.
SPEAKER_00 (08:07):
I'm so glad I get to do this part.
Um, let's talk about Aprilbecause April is fire, right?
We've been talking about thisfor a little while, dropping
little hints.
April 15th, 2026, a largeportion of our ecosystem tokens
will unlock.
(08:27):
And with that, we are announcinga major one roar token burn.
Did you catch that?
Now we are releasing the number.
We're not releasing that numberjust yet, but that reveal will
happen live on April 15th.
Uh, what we can talk about ishow we earn the right to burn.
(08:49):
Dustin, why don't you tell us?
SPEAKER_01 (08:51):
We earned this burn community.
And we really did.
This goes to the internal team.
This is not just Braden and I.
This is not a pumper outside ofus.
This isn't even cute socialmedia groups.
This has literally to do withthe team that's in our marketing
team internally, our communitysupport team, and so much more.
(09:12):
And I'm going to dig into it andgive you actuals so you
understand.
So, guys, this is not random.
We have been working for sincelast fall, before we ever even
mention Cosm, we've been workingon this for you all.
Since the claim process startedback in September 9th of last
year, and it ends September 10thof this year.
(09:33):
Think about what we're talkingabout at the same time as
pressure from the claim is goingto be ending in just months.
As we're creating pressure withnew software released, as we're
creating pressure with newfunctions for the ROAR itself,
as we're creating pressure withheading to events and meeting
with people, and uh we only talkabout investors trying to get
in.
We're talking about, we did allthis from last fall, planned and
(09:54):
implemented very quietly, verypurposefully.
This has been the result ofdiscipline, execution, and
evolution.
And you guys, we get to sharenow.
Brandon and I have been waitingto share this for a long time.
This has been our little babysecret that we've been excited
to talk about, but we had towait on legal to catch up with
(10:14):
us, right?
So here we are.
So this again, this is not byhappenstance.
This doesn't come by stumblinginto leadership.
This is leadership and teaminternal working their tails off
and being disciplined, executingliterally when no one's
(10:35):
watching, and evolving over timeto meet the narratives and the
market.
And the market and narratives,the timing, even government
conversation is with us.
This is it, guys.
This is that moment of roar.
So, number one, we've hadmarketing efficiency and earned
media.
Um, now, when we started yearsago, we paid a lot.
(10:58):
Most of our budget over theentirety of Roar has been in
marketing and community support.
You wouldn't know it, not in thedevelopment.
We've been doing so muchin-house, so much hardcore work
on our own, but we dramaticallyincreased our reach while
lowering waste in that marketingspace.
So at the very beginning, itlooked like we reached a lot,
but we didn't.
(11:18):
We ripped, we found out who wasbots, who was real, who was
fake.
We shifted from paid noise likethat to earned attention.
And it's been purposeful.
We've got people in our teamthat are focusing on that
attention and following data.
And we've got systems we builtthat actually tell us and inform
us on all of our data everywherewe are.
(11:39):
That's why we're pouring moreand more into the podcast and
why it's probably going tobroadcast.
Because we recognize where thenoise is, where the waste is,
and where attention can beearned.
We're talking about Cosm, likethe events we've gone to,
CoinDesk, Consensus.
These are high-valued events andinvites.
Token 2049, which we are goingto go to the postponement when
(12:00):
it comes up, but Dubai haspushed it off into the future.
But we focused our narrative dueto these.
We hit the right audiences, evenwhen you weren't watching.
One-on-one, we've made trips andmet with people, and we've hit
our audiences, and we buildsomething even more powerful: a
community-driven marketingengine.
(12:20):
We have believers in our crowdin what we do in Roar, and they
are pushing that narrative everysingle day.
And you don't see it on socialmedia.
We're in calls daily with thesefolks who are high test, high
energy, high impact, highinvestment participants in our
community.
(12:41):
Our Discord, on top of that,didn't just survive the worst
crypto winter that Roars everfaced.
They pushed forward.
They became our amplification,our voice, and one of the
strongest parts of our entireteam.
So we had X as our main platformto get information out.
We started moving our PR tothere, and we had Discord in
there just working away withthose memes and those goofy
(13:03):
things and putting up posts andshouting us out and reaching and
growing.
And they grew that stuff, guys.
That team is amazing.
Pat yourself on the back ifyou're part of Discord.
We appreciate you.
You guys are awesome.
You helped us lower the spend,get a higher return, get real
people, real impact, which ledat the same time to the best
(13:25):
next steps for earned media inmarketing.
And we have earned media.
That means that we don't have topay for it.
They're coming looking for us.
They want to feature us, talkabout us, and put our name out
there.
This is a new season.
Number two, infrastructure costoptimization.
(13:45):
We made hard moves, guys.
We built what we couldourselves.
We pulled in tight as adevelopment team.
We renegotiated partnercontracts.
Some of the partners came to usand offered it straight up.
That was wonderful.
Thank you for doing that.
If you're one of those partners,you guys, during a crypto winter
winter, that's the right moves.
Take care of your community.
(14:06):
We optimized everything wecould.
We cut down every bit of waste.
And the result is from these twothings alone, from the marketing
and the infrawork, it resultedin$750,000 saved in the last
year.
Three-quarters of a milliondollars saved versus spent that
would have been burned.
And$1.5 million plus projectedsavings moving forward for the
(14:26):
next year.
Let that sink in.
That's not even revenue.
That is savings.
We had revenue and savings,which I won't get into the
revenue right here.
So then the third thing isinvestor and partner momentum is
kicking in because you have theright kind of leadership, you
take the right kind of steps,you get the right kind of
partners and investors,investments.
So here's where it getsinteresting.
(14:46):
We've seen massive increase ininterest from investors,
partners, and strategicalliances, alpha partners,
because we have software we'venot talked about.
There want there are people outthere that want to be alpha
partners to test it in theirecosystems.
Licensing and more.
My friends, I love smalltransactions and lots of
partners.
Bring it on.
This has allowed us to expandfaster, travel more, unlock new
(15:10):
opportunities, and at the sametime save money.
You guys, let me say we travelmore, we did more, and we saved
money.
Who does that?
So here's the key shift.
We went from buying visibilityto having it given or earned.
We went from having to talkabout ourselves to people
talking about us and bringingpeople to the table to meet with
(15:32):
for the last six months.
We have not missed a monthwithout conversations with
market makers, shakers, andmovers who want to be in our
corner or already are in ourcorner as we go forward.
Through promotion, networking,partnerships, licensing, and
behind-the-scene deals, we havemassively moved this forward.
(15:54):
And instead of taking that,which we could, we've set that
tokenomics apart.
If you look at our tokenomics,this was supposed to pay the
team and the founders.
And instead of just taking a bigchunk out of you guys, what are
we doing as founders and teams?
We're giving it back to theecosystem in this burn.
SPEAKER_00 (16:14):
So when we say burn, baby, burn, it's not just hype.
Uh, it's math, it's strategy,it's execution.
And April is the month where allof this comes together.
And on April 15th, you're gonnasee something that will shock
the ecosystem.
SPEAKER_01 (16:31):
I like shocking ecosystems in a good way.
SPEAKER_00 (16:36):
We're not stopping there though, uh, because we're
already preparing for Consensus2026.
Shout out to Coindesk.
Uh Coindesk.
Where we're a featured startup.
We've already been accepted as afeatured startup, and we're in
the final rounds now for one ofthe most sought-after
opportunities of the year.
(16:57):
Stage slot, baby.
I know, right?
I can't wait.
Um, and if we land on thatstage, we're not talking about
us, we're talking about you.
This is community ecosystem andthe whole movement, right?
That's what we get to do.
SPEAKER_01 (17:15):
It it's our pleasure, guys.
Um, we we wouldn't be herewithout you.
There are a lot of technologydevelopers out there who never
made it and great ideas becausethey didn't have the right
support, they didn't have theright team, right structure, or
the right community.
And we'll say thank you toeveryone out there.
Now, this goes out to everyone,all you little social media
(17:38):
groups, all you differentchannels out there.
There are there are evenplatforms we can't even get into
ourselves to launch our owngroups, but there are people
talking about us in thoseplatforms.
Thank you.
If it weren't for all of you,everyone taking part, everyone
on Bitmart, Mexic, who areactually buying this token from
you know overseas and everywherearound the planet.
(17:59):
This is not a US movement, thisis a worldwide movement.
If it weren't for our partnerslike ZV Optimism and some of
those teams that have gotten ushere with our chain and more, we
wouldn't have been able to buildour app specific software on our
app specific chain to do whatwe're doing.
Now we can launch on so manymore chains and we get to expand
our reach massively more.
(18:20):
And that's around the world aswell.
That team, 200 members of thatteam just around the world.
We're grateful.
So we want to say that when itcomes to these points, yes, we
could we'd easily take a win andpocket it, pumping up a token,
but we don't believe in that.
We would rather see the win comefrom everyone being lifted with
(18:41):
the value of that burn, removingall that from liquidity, taking
that pressure off the market,and even re-re recouping what
was put pushed out in the claim.
So, you guys get ready for that.
It's gonna be huge, it will blowyour mind.
And when we give you that April15th, um, that that number on
April 15th, watch for it when wedo that thing and we give that
(19:02):
or we do that video, it's gonnabe one of those things that we
hope actually literally gives aa fire, a spark to the tender in
the market to not just light upRoar as an ecosystem with
integrity, but the idea thatcrypto, web3, AI, and the like
(19:24):
are in it not just for ourselvesand what founders can take, but
what communities, when they pulltogether like you have, can give
and how it benefits everyone.
And we hope that rising tidewill raise all ships.
And if we do get time atconsensus, CoinDesk, if you're
watching, please.
We get time on stage.
(19:45):
Uh, the one thing that I wouldlike to say at this point is
Roar is not a maxi movement.
Um, we want to maximize theeffect of this movement on all
who have stayed through the goodtimes, the bad, and the ugly
with Web3, crypto, and AI.
And that includes all you guyswith your mean tokens, and all
(20:05):
you OGs out there who are in theJPEG GIF swapping clubs, NFT
holders.
We're here for you.
So let's recap.
March was all about that base.
April is Burn Baby Burn, andJune is gonna be ERS and
(20:27):
platform evolution and a massiverelease of software that we
didn't mention.
So June is really an ecosystemsoftware release month that Lord
Willand will get to share aboutfrom Consensus' stage because we
kept it secret this long.
Why not use the best platform wecan get to shout about it?
(20:49):
So, right now, we're justgetting started.
If you're not already following,now might be a good time.
If you're not already holding,now's not too late.
And if you're not payingattention, you're gonna miss
something big.
This has been your weekly roar.
Until next time.
(21:10):
Stay loud, stay sharp, andalways.
You gotta take care of thingsready for me on.
We'll see y'all next time.
SPEAKER_00 (21:18):
Thanks, everybody.
Thank you.
Welcome back to your weekly Roar, the official voice
of the Roar ecosystem, where wedon't whisper, we roar.
I'm your host, Dustin Hedrick,and I'm here with my co-host and
best friend in life, BradenBillings, and today's episode is
one you do not want to missbecause we're calling this one
Feel the Burn in April.
(00:24):
Burn.
SPEAKER_00 (00:26):
That's right.
March was all about that base,right?
Um I know it's great, isn't it?
SPEAKER_01 (00:35):
Yeah, keep going, man.
Keep going.
SPEAKER_00 (00:39):
And it marked a major shift in the evolution of
Roar.
Uh here's what went down.
We officially moved Roar CountryClub governance to base chain.
Uh we began setting up uh ourtoken one roar for trading and
utility on base, and right now,as we speak, liquidity is about
to go live within the week.
This is a massive milestone.
(01:01):
Uh so here's what you need todo: keep your eyes locked on X,
formerly known as Twitter,because when it goes live, it's
going to be huge.
And the milestone will beannounced right there on X
first.
SPEAKER_01 (01:15):
My kids always say when we go like places like
Biltmore, like we just did theother day a couple weeks ago,
they always say, Poppy, say it,say it.
And I say, It's huge.
This is gonna be huge, guys.
Not with an H with a Y.
Huge.
Um I just want to say on thatnote, it's been a long, long
(01:38):
journey getting here.
Yeah, it is not easy, numberone, to get listed anywhere.
Number two, it's not easy to dotoken updates and work through
all the Ether scan stuff,everything you got to do with
Ethereum.
It's not easy to do the DEXlistings, it's not easy to get
all of your contracts verified,it's not easy to get audits,
(02:00):
it's not easy to do all thecoding that's required to update
even in GitHub repos to makesure your little icon shows up
on tokens.
None of that's automated.
People think it is, it is notnone of that is easy, none of it
is easy, and then to go toanother chain and to work
through the bridging contractsand to make sure that your token
is compliant with everything itneeds to be to be involved in
(02:22):
all of OP, super chain base,whatever you name it.
All of it's not easy, and so nowgoing through that for a second
time, audits and everythingelse, folks, it's taking a lot
to get here, and then it takes alot to get liquidity listed, it
takes a lot to get that into theright DEXs, and then beyond
that, let's be clear.
This means, and this is why wesay it's yog, this means that
(02:46):
you can see us inside a coinbaseafter this week.
If there's anything that lookslike us that's there, it's not
us yet.
But when you see that milestonego live on X, know that you can
go inside of Coinbase and youcan start to see Roar is there.
My friends, we are here.
We're partnering with Coinbase,base chain, and the biggest
ecosystem in the world rightnow.
(03:09):
So here we go.
All right, so more on that,we're now moving forward to
something even more critical forsome of you guys who are really
OGs and supporters from thebeginning.
So if you're out here and you'reOG, here's the next reward for
being a part of ERS, ExecutiveRoar Society NFT Collection.
(03:31):
And if you've done that andyou've been with through us
through this crypto winner,you're gonna win right here.
Here's what's gonna happen ERS,the Executive Roar Society NFTs
are leveling up in a big way.
They already give you accessthrough Ethereum to our
platforms, to um higher yieldson farming or whatever on our
DeFi, all of that good stuff.
But we're launching, we'relaunching a whole new based
(03:54):
character set on base chain inthe coming week.
So ERS is based, baby.
And this drop is fully set up,it's ready to go.
We're we're just not saying thedate it's launching yet exactly,
but it's coming.
Listen closely.
This is what's uber important.
If you want to be included inthe whitelist that's coming, you
(04:15):
must hold your Ethereum-basedERS NFT on your wallet.
The wallet snapshot is whatdetermines access.
If you've got it listed on amarket for sale, it will not be
in that snapshot.
We're not saying when thesnapshot comes, but we're
telling you it's coming.
So again, you need it on yourwallet to be a part of that
snapshot.
Then you fit the whitelist, andthen your wallet is going to be
(04:38):
able to mint the next ERS-basedNFT.
That's important because theseare not going to bridge across.
You use this NFT on that chainto lock in farming rewards and
access from that chain.
And you see what we just did toyour original ERS NFTs.
We made them more valuablebecause we're giving them more
reach right now before we evenget there, as they're going to
(04:59):
continue to have value on theEthereum chain and access there,
and they're going to unlock somuch more.
We aren't even mentioning onthis call.
So, no ETH-based ERS NFT, nowhitelist access.
Just telling you, so prepare.
You can buy it afterwards, likeeveryone else, but is only
holder wallets that'll be in thesnapshot.
And we will not announce whenthat snapshot's happening
(05:21):
because we're gonna have peopleplaying this and pumping and
dumping.
We're gonna be equal.
You have to be ready.
We're not releasing thatinformation until we do, and
then it's done.
So get ready.
SPEAKER_00 (05:35):
Thank you, Dustin.
Um, June target, right?
We are targeting June for thislaunch, and that isn't just a
drop.
Um, we're talking about platformseason three.
This connects directly into thenext evolution of the ecosystem.
And season three is going tofocus heavily on liquidity
farming, incentives,strengthening the one roar token
(05:59):
on both base and Ethereum, andaligning rewards with long-term
ecosystem growth.
But that's not all.
SPEAKER_01 (06:06):
That is not all.
There's a lot of softwarecoming.
My friends, we've said over andover that we have a lot of
software in the pipeline.
Don't you think we might beannouncing that when we have the
most eyes on us at one time, andwe may just mic drop in such a
way that is shocking toeveryone?
(06:27):
Yes, that's what we're doing.
So you can see that's comingwith consensus.
We'll talk about that in aminute.
Consensus 2026, we got plans foryou.
We love Coindesk, we love thecommunity, we have exciting
things coming, but we'll tellyou about one right here.
So here it is ERS PenthouseSuite.
You've been waiting for it,you've wanted it.
And here's the deal ERSPenthouse Suite is a social
(06:50):
networking platform just for NFTholders, for the 10,000 holders
of the ERS NFT and the comingbase chain NFTs will have access
as well.
You OGs with Ethereum, you'regonna have preferred access.
So if you're getting on with uswith base, welcome.
We love you being here, butyou're probably gonna want an
Ethereum one too, because insidethe NFT, the penthouse suite,
(07:13):
those OGs that were here with usin the beginning, you get that
preferred treatment.
Why does that matter?
Do you remember a little thingcalled ROACL AI that we're gonna
enable in there later?
Holy wow, it's gonna go fromsocial networking to more, and
that plays into software we'renot announcing on this call.
I'm just saying, oh my goodness,this is gonna get insane.
So there's something you've beenwaiting for for months and
(07:34):
months and months since almostlast year.
Some of you guys jumped in lastyear in March in our first drop.
Can you believe it's been ayear?
And here we are, and now thePenthouse Suite is coming full
force.
It's gonna be that socialnetworking platform, it's gonna
be exclusively for ERS NFTholders.
It's not months away, it's notsomeday anymore.
We're talking weeks, days.
(07:56):
We're here.
We're already deep into theMarch-based system, and that's
our season, and that's what'scoming next.
And it's even bigger.
SPEAKER_00 (08:07):
I'm so glad I get to do this part.
Um, let's talk about Aprilbecause April is fire, right?
We've been talking about thisfor a little while, dropping
little hints.
April 15th, 2026, a largeportion of our ecosystem tokens
will unlock.
(08:27):
And with that, we are announcinga major one roar token burn.
Did you catch that?
Now we are releasing the number.
We're not releasing that numberjust yet, but that reveal will
happen live on April 15th.
Uh, what we can talk about ishow we earn the right to burn.
(08:49):
Dustin, why don't you tell us?
SPEAKER_01 (08:51):
We earned this burn community.
And we really did.
This goes to the internal team.
This is not just Braden and I.
This is not a pumper outside ofus.
This isn't even cute socialmedia groups.
This has literally to do withthe team that's in our marketing
team internally, our communitysupport team, and so much more.
(09:12):
And I'm going to dig into it andgive you actuals so you
understand.
So, guys, this is not random.
We have been working for sincelast fall, before we ever even
mention Cosm, we've been workingon this for you all.
Since the claim process startedback in September 9th of last
year, and it ends September 10thof this year.
(09:33):
Think about what we're talkingabout at the same time as
pressure from the claim is goingto be ending in just months.
As we're creating pressure withnew software released, as we're
creating pressure with newfunctions for the ROAR itself,
as we're creating pressure withheading to events and meeting
with people, and uh we only talkabout investors trying to get
in.
We're talking about, we did allthis from last fall, planned and
(09:54):
implemented very quietly, verypurposefully.
This has been the result ofdiscipline, execution, and
evolution.
And you guys, we get to sharenow.
Brandon and I have been waitingto share this for a long time.
This has been our little babysecret that we've been excited
to talk about, but we had towait on legal to catch up with
(10:14):
us, right?
So here we are.
So this again, this is not byhappenstance.
This doesn't come by stumblinginto leadership.
This is leadership and teaminternal working their tails off
and being disciplined, executingliterally when no one's
(10:35):
watching, and evolving over timeto meet the narratives and the
market.
And the market and narratives,the timing, even government
conversation is with us.
This is it, guys.
This is that moment of roar.
So, number one, we've hadmarketing efficiency and earned
media.
Um, now, when we started yearsago, we paid a lot.
(10:58):
Most of our budget over theentirety of Roar has been in
marketing and community support.
You wouldn't know it, not in thedevelopment.
We've been doing so muchin-house, so much hardcore work
on our own, but we dramaticallyincreased our reach while
lowering waste in that marketingspace.
So at the very beginning, itlooked like we reached a lot,
but we didn't.
(11:18):
We ripped, we found out who wasbots, who was real, who was
fake.
We shifted from paid noise likethat to earned attention.
And it's been purposeful.
We've got people in our teamthat are focusing on that
attention and following data.
And we've got systems we builtthat actually tell us and inform
us on all of our data everywherewe are.
(11:39):
That's why we're pouring moreand more into the podcast and
why it's probably going tobroadcast.
Because we recognize where thenoise is, where the waste is,
and where attention can beearned.
We're talking about Cosm, likethe events we've gone to,
CoinDesk, Consensus.
These are high-valued events andinvites.
Token 2049, which we are goingto go to the postponement when
(12:00):
it comes up, but Dubai haspushed it off into the future.
But we focused our narrative dueto these.
We hit the right audiences, evenwhen you weren't watching.
One-on-one, we've made trips andmet with people, and we've hit
our audiences, and we buildsomething even more powerful: a
community-driven marketingengine.
(12:20):
We have believers in our crowdin what we do in Roar, and they
are pushing that narrative everysingle day.
And you don't see it on socialmedia.
We're in calls daily with thesefolks who are high test, high
energy, high impact, highinvestment participants in our
community.
(12:41):
Our Discord, on top of that,didn't just survive the worst
crypto winter that Roars everfaced.
They pushed forward.
They became our amplification,our voice, and one of the
strongest parts of our entireteam.
So we had X as our main platformto get information out.
We started moving our PR tothere, and we had Discord in
there just working away withthose memes and those goofy
(13:03):
things and putting up posts andshouting us out and reaching and
growing.
And they grew that stuff, guys.
That team is amazing.
Pat yourself on the back ifyou're part of Discord.
We appreciate you.
You guys are awesome.
You helped us lower the spend,get a higher return, get real
people, real impact, which ledat the same time to the best
(13:25):
next steps for earned media inmarketing.
And we have earned media.
That means that we don't have topay for it.
They're coming looking for us.
They want to feature us, talkabout us, and put our name out
there.
This is a new season.
Number two, infrastructure costoptimization.
(13:45):
We made hard moves, guys.
We built what we couldourselves.
We pulled in tight as adevelopment team.
We renegotiated partnercontracts.
Some of the partners came to usand offered it straight up.
That was wonderful.
Thank you for doing that.
If you're one of those partners,you guys, during a crypto winter
winter, that's the right moves.
Take care of your community.
(14:06):
We optimized everything wecould.
We cut down every bit of waste.
And the result is from these twothings alone, from the marketing
and the infrawork, it resultedin$750,000 saved in the last
year.
Three-quarters of a milliondollars saved versus spent that
would have been burned.
And$1.5 million plus projectedsavings moving forward for the
(14:26):
next year.
Let that sink in.
That's not even revenue.
That is savings.
We had revenue and savings,which I won't get into the
revenue right here.
So then the third thing isinvestor and partner momentum is
kicking in because you have theright kind of leadership, you
take the right kind of steps,you get the right kind of
partners and investors,investments.
So here's where it getsinteresting.
(14:46):
We've seen massive increase ininterest from investors,
partners, and strategicalliances, alpha partners,
because we have software we'venot talked about.
There want there are people outthere that want to be alpha
partners to test it in theirecosystems.
Licensing and more.
My friends, I love smalltransactions and lots of
partners.
Bring it on.
This has allowed us to expandfaster, travel more, unlock new
(15:10):
opportunities, and at the sametime save money.
You guys, let me say we travelmore, we did more, and we saved
money.
Who does that?
So here's the key shift.
We went from buying visibilityto having it given or earned.
We went from having to talkabout ourselves to people
talking about us and bringingpeople to the table to meet with
(15:32):
for the last six months.
We have not missed a monthwithout conversations with
market makers, shakers, andmovers who want to be in our
corner or already are in ourcorner as we go forward.
Through promotion, networking,partnerships, licensing, and
behind-the-scene deals, we havemassively moved this forward.
(15:54):
And instead of taking that,which we could, we've set that
tokenomics apart.
If you look at our tokenomics,this was supposed to pay the
team and the founders.
And instead of just taking a bigchunk out of you guys, what are
we doing as founders and teams?
We're giving it back to theecosystem in this burn.
SPEAKER_00 (16:14):
So when we say burn, baby, burn, it's not just hype.
Uh, it's math, it's strategy,it's execution.
And April is the month where allof this comes together.
And on April 15th, you're gonnasee something that will shock
the ecosystem.
SPEAKER_01 (16:31):
I like shocking ecosystems in a good way.
SPEAKER_00 (16:36):
We're not stopping there though, uh, because we're
already preparing for Consensus2026.
Shout out to Coindesk.
Uh Coindesk.
Where we're a featured startup.
We've already been accepted as afeatured startup, and we're in
the final rounds now for one ofthe most sought-after
opportunities of the year.
(16:57):
Stage slot, baby.
I know, right?
I can't wait.
Um, and if we land on thatstage, we're not talking about
us, we're talking about you.
This is community ecosystem andthe whole movement, right?
That's what we get to do.
SPEAKER_01 (17:15):
It it's our pleasure, guys.
Um, we we wouldn't be herewithout you.
There are a lot of technologydevelopers out there who never
made it and great ideas becausethey didn't have the right
support, they didn't have theright team, right structure, or
the right community.
And we'll say thank you toeveryone out there.
Now, this goes out to everyone,all you little social media
(17:38):
groups, all you differentchannels out there.
There are there are evenplatforms we can't even get into
ourselves to launch our owngroups, but there are people
talking about us in thoseplatforms.
Thank you.
If it weren't for all of you,everyone taking part, everyone
on Bitmart, Mexic, who areactually buying this token from
you know overseas and everywherearound the planet.
(17:59):
This is not a US movement, thisis a worldwide movement.
If it weren't for our partnerslike ZV Optimism and some of
those teams that have gotten ushere with our chain and more, we
wouldn't have been able to buildour app specific software on our
app specific chain to do whatwe're doing.
Now we can launch on so manymore chains and we get to expand
our reach massively more.
(18:20):
And that's around the world aswell.
That team, 200 members of thatteam just around the world.
We're grateful.
So we want to say that when itcomes to these points, yes, we
could we'd easily take a win andpocket it, pumping up a token,
but we don't believe in that.
We would rather see the win comefrom everyone being lifted with
(18:41):
the value of that burn, removingall that from liquidity, taking
that pressure off the market,and even re-re recouping what
was put pushed out in the claim.
So, you guys get ready for that.
It's gonna be huge, it will blowyour mind.
And when we give you that April15th, um, that that number on
April 15th, watch for it when wedo that thing and we give that
(19:02):
or we do that video, it's gonnabe one of those things that we
hope actually literally gives aa fire, a spark to the tender in
the market to not just light upRoar as an ecosystem with
integrity, but the idea thatcrypto, web3, AI, and the like
(19:24):
are in it not just for ourselvesand what founders can take, but
what communities, when they pulltogether like you have, can give
and how it benefits everyone.
And we hope that rising tidewill raise all ships.
And if we do get time atconsensus, CoinDesk, if you're
watching, please.
We get time on stage.
(19:45):
Uh, the one thing that I wouldlike to say at this point is
Roar is not a maxi movement.
Um, we want to maximize theeffect of this movement on all
who have stayed through the goodtimes, the bad, and the ugly
with Web3, crypto, and AI.
And that includes all you guyswith your mean tokens, and all
(20:05):
you OGs out there who are in theJPEG GIF swapping clubs, NFT
holders.
We're here for you.
So let's recap.
March was all about that base.
April is Burn Baby Burn, andJune is gonna be ERS and
(20:27):
platform evolution and a massiverelease of software that we
didn't mention.
So June is really an ecosystemsoftware release month that Lord
Willand will get to share aboutfrom Consensus' stage because we
kept it secret this long.
Why not use the best platform wecan get to shout about it?
(20:49):
So, right now, we're justgetting started.
If you're not already following,now might be a good time.
If you're not already holding,now's not too late.
And if you're not payingattention, you're gonna miss
something big.
This has been your weekly roar.
Until next time.
(21:10):
Stay loud, stay sharp, andalways.
You gotta take care of thingsready for me on.
We'll see y'all next time.
SPEAKER_00 (21:18):
Thanks, everybody.
Thank you.
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